The index reflects that 2.2 million Kenyans use Facebook daily and 4.5 million each month, 7.3 million daily active users and 12 million monthly active users in South Africa and 7.1 million Nigerians use Facebook daily and 15 million are active monthly.
The report also indicated that 95 percent of Facebook users in Kenya are active on Facebook mobile while that of Nigeria and South Africa is at a 100 percent.
“Mobile is not [just] a trend; it’s the fastest adoption of disruptive technology in history of communication. It’s also an incredibly personal device regardless of where a person lives or how they connect, and businesses need to reach people where they are, not where they were, in an authentic, personal and relevant way.” said Nunu Ntshingila, Head of Africa at Facebook.
Facebook had previously announced that its active user population in Africa had grown by 20% to 120 million in June 2015 from 100 million in September 2014. The company also indicated that more than 80% of its users in Africa access Facebook from their mobile phones.
Facebook recently opened a regional office in Africa to capture the region’s growth potentials and also help businesses connect with people and grow locally and regionally. Facebook stated that it’s team in Africa is focusing primarily on Kenya (East Africa), Nigeria (West Africa), and South Africa (Southern Africa).