Kenyan taxi-hailing service, Maramoja Transport is morphing. Yesterday, they announced the launch of three projects they have been working on – two new partnerships and an app update.
Their first partnership is with the The Hub Karen, a mall that’s fast becoming a premier shopping destination in Kenya. With this partnership, Hub Karen guests can access Maramoja services on the premises making it easier for shoppers to find their way home. MM brand ambassadors will also be on site to help users sign up.
Maramoja’s second partnership is with Exec Cars, “a Kenyan company dedicated to ensuring Nairobians get to their destination is a safe, comfortable, and reliable manner.” Fitted with GPS trackers and satellite navigation, Exec Cars’ fleet comprises luxury cars including Audi, BMW, Range Rover and Land Cruiser V8 vehicles.
According to Maramoja, Exec Cars chauffeurs “are university graduates who truly define the experience – all have been through extensive customer service training to make you feel like a VIP.” This means Maramoja will be adding luxury cars to its list of services, but that doesn’t mean they are totally ditching their bodaboda (motorcycle) service. They’re working on reforming that too.
Maramoja also updated their app. In their words, “After several months of work, Maramoja’s unfathomably dedicated engineering and design teams have rebuilt MM’s web app from the bottom up”.
The new app features a cleaner look and experience. “We’ve cleansed the scourge of our PHP legacy from the app and are now fresh and clean with node.js and react,” they say.
Seeing as Maramoja’s main competition is Uber, I see why they’d want to do everything they can to stay in the game. The mark of any good business is constant (positive) change, an expansion of its services included. You’ll have to stay proactive if you really want to thrive.