Music streaming platform Deezer celebrates ‘Africa Day’ today and has published its list of African artists with the most streamed songs so far this year. Algerian singer, dancer and rapper Soolking takes top spot as the most-streamed artist in sub Saharan Africa. Nigeria’s Burna Boy, Egypt’s Amr Diab and South Africa’s Kabza De Small are also in the top five most streamed African artists in Africa.
The mechanics and economics of streaming is rubbing off on how music is made and consumed on the
continent. Songs are getting shorter as artists optimize for replay value. We are not surprised to see Burna on this list; he made great music in 2019 but, as this Abubakar piece very well describes it, he created African Giant for the “shorter attention span” age of streaming.
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