In Kenya, OPay-affiliated lending app, OKash uses social shaming to punish users who default on payment. According to this piece by Rest of World, reports of OKash’s social shaming tactics started surfacing as soon as the app went live. A University of Nairobi student said the texts cost him his relationship, and
another user said his boss almost fired him for embarrassing the company.
Although an OKash rep told Bloomberg in January that the app no longer utilized contact lists as leverage over defaulters, customer reports say otherwise. While OKash was updated in January to conform to Google Play’s new rules concerning payment periods for credit apps, it did not remove clause 8 — which grants it access to Kenyan users’ contact data — from its terms and conditions. An Opera spokesperson said that the company is “currently working on the latest updates of the terms and conditions in the app.”
To combat OKash’s debt collection practices, some people have started gaming the system. Tactics include people telling their contact list their
phones got stolen.
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