East Africa Fruits, a Tanzanian agritech that recently secured $3.1 million in a Series A, is looking to power a pioneering digital marketplace for fruits exchange in East Africa.
A B2B e-commerce platform, the startup is a medium to connect fruits sellers to buyers and has so far linked 2,300 retailers to 2,000 smallholder farmers in Dar es Salaam (Tanzania’s capital) and Zanzibar, according to Disrupt Africa. The startup has plans to create vertical products that offer micro-loans to farmers, while ensuring that bottlenecks in the produce distribution value chain are eliminated. Tom Jackson’s report highlights more.
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