Despite its investment in fighting fake news, more than half of young Africans do not regard Facebook as a trustworthy source of news. This is according to a poll by the African Youth Survey conducted by a global polling firm, PSB Research and paid for by the Ichikowitz Family Foundation.
The poll conducted 4,200 interviews with young Africans aged between 18 and 24 across 14 sub-Saharan African countries, including Nigeria, Kenya, and South Africa.
Half of the respondents for the survey also considered WhatsApp as untrustworthy for news. Google on the other hand was viewed more favorably by the respondents. Only about 2 out of 10 respondents considered Google untrustworthy as a news source.
Facebook is the leading social media platform in Africa. It has more than 139 million users visiting Facebook.com every month and WhatsApp is the leading chat
platform on the continent.
Unless its anti-fake news initiatives begin to yield some results, Facebook is at risk of losing momentum in Africa where the majority of the population are young people. The fake news perception could cause young audiences to lose trust in it completely and consequently begin to use the platform less often.
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