Founded in 2019, Swipe is a fast-rising fintech organization that set out to solve financial problems for businesses and consumers in Africa by providing a robust credit system, which creates an enabling and sustainable digital ecosystem. With the clear understanding that commercial transactions in Africa are rapidly expanding, especially with more cross-border transactions being conducted today than before, the need for creative solutions that would further enable and bolster this anticipated commercial growth has become even more expedient, and this very need has led to the creation of SwipePay. It is the belief at Swipe that everyone (consumers and businesses alike) should have a chance to make payments on credit anywhere they find themselves in Africa, be it Bamako or Badagry.
One of the drivers of the growth of the African economy is commerce and Swipe wants to play its part in ensuring that trade in Africa has no barriers or limits, to contribute to African States governments’ cashless policies and to help sustain the expanding African economy being shaped by existing and emerging digital technologies. SwipePay is a credit solution that enables businesses to get paid by their customers anywhere in Africa while their customers re-pay Swipe in installments and businesses get settled by Swipe instantly without having to wait. Statistics show that about 44% of digital shoppers end up not completing a purchase at the point of checkout because they do not have the option of paying on credit and paying back in installments at the point of checkout.
Meaning, without a credit solution like SwipePay, merchants and businesses are losing about 44% of customers who should be patronizing them. SwipePay is offering businesses the alternative to enhance the experience of their customers while transacting with them as it is a flexible and seamless payment solution for customers who are unable to make a full payment during purchase. SwipePay helps to improve the customer service of businesses, endearing customers/consumers to such businesses that care about the financial comfort and convenience of their customers. With SwipePay, businesses stand a chance to grow their revenue significantly and all that is needed to benefit from this is to simply Sign Up as a merchant and start getting paid today.
Temidayo Dauda, Swipe’s CEO, asserts that SwipePay is a credit payment initiative to help businesses minimize low cart abandonment and increase order completion now more than before. In his words “As a business, it is imperative that customers are given multiple payment options to keep them delighted.” He also reveals that with the introduction of Swipe’s physical credit cards early next month, more customers will be able to make flexible payments online and offline. SwipePay is built to be the fastest checkout system, meaning that transactions will be completed by customers in record time. With few clicks, customers would be able to make a frictionless purchase and within the least wait-period, retailers would be credited.
Swipe has built a secured payment gateway, which enables businesses in Africa to give their customers the option to make flexible payments at checkout and pay back in instalments. Unlike most credit solutions out there, only SwipePay offers installments to be paid in up to six times, which even at the global credit market is an unbeatable offer. Everyone would agree Swipe is revolutionizing the checkout experience in Africa by offering a buy now pay later option at checkout with these amazing benefits.
To simplify the process of integration(s), Swipe has built SDKs for Flutter, Javascript, WordPress and WooCommerce platforms. This means, businesses with websites or an application where customers shop can simply integrate the SwipePay plugin unto your platform and at the point of checkout, your customers will have a chance to pay you on credit using SwipePay. While this integration system is built to be simple and seamless, Swipe offers a reliable customer support to merchants to successfully integrate the plugin.
In addition, bearing in mind that not all businesses (especially small scale and unstructured enterprises) are available online via a dedicated web domain and that there is a huge occurrence of commercial transactions in Africa on social media platforms, for instance, social Media in Africa has been asserted to be a viable channel for the inclusion of “more women into formal economic activities” and “diversifying and expanding intra-African trade”; therefore, Swipe has taken an inclusive initiative to offer the alternative of unique payment links for social media vendors to share with their customers to make payments to them on credit and for merchants that are not yet registered on Swipe. This solution is one of its kind in Africa and helps to unhinge payment barriers being experienced by social media vendors.
Similarly, Swipe provides a payment request feature for customers who want to pay in installments to send the request to the merchant to accept while Swipe settles instantly, and customers can also get instant credit cards to shop and make payments online and offline. This means, even when there is no option to checkout with SwipePay on a platform or make payment to a retailer with SwipePay, buyers can generate unique payment links as a more preferrable checkout/payment alternative
It is not untrue that small and medium scale enterprises “have business intelligence challenges such as accounting, sales tracking and forecasting…seek to strengthen and manage customer relationships”. More reason, SwipePay is a better alternative as it offers a safe, secured, flexible and seamless payment option with up speed transaction records and receipts. Undoubtedly, SwipePay is a robust credit solution that offers more financial control and convenience to both consumers and businesses alike in Africa. Swipe is backed and supported by reputable partners like Purple Money, Providus Bank, Interswitch etc.
Sign Up on SwipePay to start enjoying its benefits.
