With the rise of African Tech Startups in the ecosystem, there is an increasing need for founders and startups to create and implement public relations strategies that go beyond fundraising, product, or partnership announcements. This is why Joyce Imiegha, a PR and Communications consultant with a passion for authentic and unfiltered storytelling, has launched Reneé, a tech-focused PR agency that aims to help brands develop and execute effective PR and Communications strategies to shape narratives and amplify the journeys of African tech founders. Reneé PR offers a range of interoperable services, including media relations, personal branding, storytelling, crisis, communications, and reputation management.
Joyce’s interest in storytelling emerged while working as a Producer on Founders Connect, a YouTube show that documents the journeys of African entrepreneurs. She observed a significant gap in the stories told of founders, despite an abundance of information on the products and startups they have built. Consequently, she founded Reneé PR with the objective of solving this problem by generating better visibility for tech founders and startups in the global marketplace through engaging and resonant storytelling.
As the tech industry operates at a fast pace, it is imperative for founders to remain in the spotlight, stay ahead of the competition, and build a strong presence while gaining the trust of stakeholders and increasing visibility with potential customers. When asked about the significance of brand storytelling, Joyce emphasized that stories stimulate the human brain more effectively than regular pieces of information. A unique and memorable story can help founders create better connections with their audience, differentiate their products from competitors, and inspire others who aspire to work in tech or become entrepreneurs.
Before its official launch, Reneé PR has supported Nigerian tech founders and startups such as Njoku Emmanuel, Lazerpay, Busha, and Heroshe, providing resources to identify and tell inspiring, vulnerable, and life-changing stories that helped bridge the gap between them and their users, employees, investors, and the general public. The agency has also succeeded in securing extensive press coverage with reputable local and international media publications for its clients.
Reneé PR aims to inspire more founders to share their stories, build better personal brands, and reach their target audience more effectively to enhance their businesses’ prospects. As Nigeria’s tech ecosystem continues to grow, Reneé PR’s services could be vital to help Nigerian tech founders and startups gain visibility and connect with their audience through storytelling.
Want to work with Reneé? Please fill out this form, email them via hello@renee.agency or visit the website to learn more.
