Have you ever run out of ideas on what to eat? You know, after you’ve stuffed yourself full of multiple pasta variations and are tired of carbs every day. Or are you one of those people who resolved to be more cultured this year and expand your palate but you’re not sure your stomach can handle food from another continent? Meet TasteDNA, a personalised food recommendation app providing unique culinary options to help users expand their palates.
TasteDNA is a first-of-its-kind food experience app for food lovers to get food recommendations and build community with other food enthusiasts. Through the app, users get personalised food recommendations based on their unique taste profile and dietary needs. On-boarding is easy, when users sign up the app helps them determine what their taste profile is by giving them questions related to their food preferences, dietary restrictions, and other related factors. As the user interacts with the app and its technology designed to analyse past food choices and preferences, the food recommendations become more refined and personalised over time. TasteDNA helps users expand their gastronomic range by suggesting culinary delights both within and outside their familiar cuisines. This helps food enthusiasts and potential enthusiasts experience multiple cultures through food without worrying about dietary restrictions.
Adventurers and creators of TasteDNA, Muyiwa and Oyin Familoni, have travelled to over 65 cities across 25 countries. They have sampled 1,000+ fancy and street food restaurants and this love for people, food, travel, and culture is what inspired TasteDNA. The founders discovered that most people who want to try new food tend to limit their culinary experience within what they are already familiar with, due to personal and other dietary reasons. TasteDNA’s unique technology opens up a whole new world of culinary possibilities tailored to users’ palates and dietary needs. It’s the perfect app for anyone who wants to explore global cuisine but doesn’t know where to start. The app also provides a platform for food enthusiasts to share their experiences, connect with others, and explore food trends.
The founders have a strong background in engineering, tech, and marketing and have created multiple revenue streams including affiliate links/commission and paid promotion/recommendation. The app was launched in May 2023 and the plan is to grow to 10,000 users by Q1 2024. According to Muyiwa Familoni, “The long-term goal of TasteDNA is to revolutionise our relationship with food. We are building a community of food enthusiasts through the app, online communities, and experiential events. We aim to have an active user base of 10 million and feature over 100,000 restaurants and dishes within the span of five years. Furthermore, our goal is to double our annual revenue, reaching a landmark of $10 million by the end of this period.”
They are reaching this goal by creating a community of food enthusiasts that enjoy various cuisines from around the world and physical “Taste the World” events to promote the platform and create a community of food lovers who are open to new and exciting experiences. They have already secured multiple collaborations with high-profile restaurants, distinguished chefs, and established food brands. During the pandemic in 2019, food delivery in America was projected to grow into a $467 billion business over five years. Muyiwa and Oyin Familoni are tapping into this market by creating a unique value proposition through the TasteDNA app.
To invest in TasteDNA’s unique idea and expand your palate through accurate and personalised food recommendations, check out the Wefunder here.
