Pisi, a leading Nigerian technology company, has announced the launch of its innovative advertising solutions for TikTok and Telegram – two of the fastest-growing platforms in the country. With these new products, Pisi expands its digital marketing offerings to help businesses across Nigeria and West Africa connect with audiences across various platforms, positioning it as one of the leading adtech companies in the West African region.
These new solutions come as TikTok platform growth numbers show a record 23.84 million active monthly users, surging by 45% in the past year. For Telegram, adoption continues to increase as more users migrate to the platform due to its superior security and privacy features as well as capacity to host more users within groups. This is particularly of interest for Nigeria’s business and professional communities.
“At Pisi, we’ve always believed in meeting Nigerian consumers where they are,” says Gabriel Ferrer, Chief Operating Officer at Pisi. “With these new advertising solutions, we are empowering local businesses to engage with audiences on platforms that have become central to Nigeria’s digital culture, while maintaining our commitment to responsible data practices and authentic engagement.”
Pisi’s TikTok advertising solution features AI-powered audience targeting optimized for Nigerian demographics, performance analytics to measure data most relevant to local businesses, localised tools tailored to Nigerian culture and sentiments.
For Telegram, the advert product boasts of direct messaging capabilities that align with Nigerians’ preference for conversational commerce, secure payment channels that address local concerns about digital payment security, community-building tools that enable brands to develop loyal customer groups and integration with existing WhatsApp and SMS marketing channels.
These new offerings reinforce Pisi’s brand positioning as Nigeria’s most culturally-attuned adtech provider. The company’s strategic focus on combining global technology standards with local market insights has helped it capture a significant market share.
“What differentiates Pisi is our understanding that Nigerian consumers expect brands to speak their language—literally and figuratively,” explains Bukayo Ewuoso, Head of Business, Adtech at Pisi. “Our new solutions reflect our core values of innovation, cultural relevance, and trust-building through transparent data practices”, he continued.
Early adoption of the platforms has shown promising results. During beta testing, businesses using Pisi TikTok solutions saw significantly higher engagement rates than industry benchmarks, while Telegram campaigns delivered conversion rates above benchmarked numbers.
The solutions are available immediately to businesses across Nigeria, with special onboarding support for business and enterprises. For more information or to schedule a demonstration, send an email to sales@pisimobile.net
About Pisi
Pisi is a Nigerian adtech company dedicated to creating advertising solutions that bridge global technology trends with local market needs. Founded in 2020, the company has established itself as a leader in data-driven marketing solutions that respect consumer privacy while delivering exceptional results for local and multinational businesses.
