social media

enioluwa_adeoluwa_beauty_boy

Seated in the living room of a multi-storey Lagos duplex, I watch my host descend a flight of wood-panelled stairs. He is wearing flip flops and doesn’t have his signature lip gloss on.  A white long sleeve sweatshirt paired with tight grey shorts expresses his casual mood this Sunday morning. Carefree and cheerful, as you […]

In today’s edition of our newsletter, TC Daily, we reported on Facebook shutting down several accounts belonging to Ugandan officials for “the use of multiple Facebook or Instagram assets, working in concert to engage in inauthentic behaviour where the use of fake accounts is central to the operation.”  In response, Don Wanyama, Senior Press Secretary […]


Nigerian priest on tik tok

Canadian-Iraqi singer Ali Gatie’s What If I Told You I Love You is one of many 60-second soundtracks underlying some of Tik Tok’s most viral videos.  In one such video, Nigerian Catholic priest, Rev. Fr. James Nwachukwu Anyaegbu is dancing to the song, a remixed version comprising ad-libs and a midtempo beat similar to the […]

social_media

The BackEnd explores the product development process in African tech. We take you into the minds of those who conceived, designed and built the product; highlighting product uniqueness, user behaviour assumptions and challenges during the product cycle. — On Wednesday afternoon, Instagram users in Nigeria noticed something: when you upload the picture of the bloodied […]


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