social media

Nigerian priest on tik tok

Canadian-Iraqi singer Ali Gatie’s What If I Told You I Love You is one of many 60-second soundtracks underlying some of Tik Tok’s most viral videos.  In one such video, Nigerian Catholic priest, Rev. Fr. James Nwachukwu Anyaegbu is dancing to the song, a remixed version comprising ad-libs and a midtempo beat similar to the […]

social_media

The BackEnd explores the product development process in African tech. We take you into the minds of those who conceived, designed and built the product; highlighting product uniqueness, user behaviour assumptions and challenges during the product cycle. — On Wednesday afternoon, Instagram users in Nigeria noticed something: when you upload the picture of the bloodied […]


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For a documentary proposing big-picture diagnoses of social media’s effect on the world, The Social Dilemma barely takes the 1.2 billion people in Africa into consideration. The 93-minute Netflix Original documentary dramatizes the backend of social media platforms as a dystopian neuroscience lab.  Among other things, it shows how digital juices are used to incite […]

Features, Social Media, Technology
12th March 2020

When we spoke with web founder, Sir Tim Berners-Lee in 2019 about the future of the web, he said, “I don’t know which way we’ll go because I don’t know if we’ll be able to focus and iron out all the bumps.”  Not only are there a lot of bumps to iron out regarding how […]


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