The Nigerian premiere of Marvel’s Fantastic 4: First Steps was held on Wednesday, July 23rd, at IMAX Cinemas Lekki, hosted by Filmhouse Group and powered by sponsors Visa and Chipper. The blue carpet event welcomed celebrities, influencers, and fans into an immersive world where film, fashion, and futuristic activations collided to celebrate Marvel’s latest reboot.
From the start, the vibe was electric with the host delectable Jimmie Akinsola. Attendees showed up in element-inspired looks fire, air, earth, and water giving the carpet its own visual narrative. In attendance were influencers like Elozonam, Toby Forge, Jane Frances, Chioma Kalu who captured fashion moments in real-time content that quickly made its way online.
Inside the venue, guests were pulled into the world of Fantastic 4 before the film even began. Sponsor activations from Visa and Chipper turned the space into an experience: digital booths, branded lounges, and elemental content stations gave guests more than just popcorn they got story, interactivity, and a bit of magic.
When the lights dimmed, the crowd was ready. The film delivered a bold reintroduction of the superhero squad, packed with visual flair, a fresh cast, and updated storytelling. The IMAX screen amplified every moment, drawing gasps, laughs, and cheers as fans reconnected with the legacy and potential of Fantastic 4.
Post-screening, guests poured into the activation zones to record their thoughts and give reviews of the magic they had just witnessed. Online, the ripple effect was immediate. Event hashtags trended, content spread fast, and early reviews signaled strong excitement.
For Filmhouse Group, the premiere wasn’t just about a movie it was about raising the bar for what a cinematic experience in Nigeria can look and feel like. Mojisola Oladapo, Chief Marketing Officer, Filmhouse Group
With Fantastic 4: First Steps now showing in cinemas nationwide, the momentum from the premiere is expected to translate into a strong box office run and a cultural moment Marvel fans won’t forget.
For more moments from the premiere – Fantasic 4
