Dochase Adx, a leading African advertising technology company, has been named the Most Innovative AdTech Company in Nigeria at the 2025 Brandcom Awards, one of the country’s most prestigious events celebrating excellence in marketing, branding, and communications.
The company earned the recognition for creating advertising solutions that make it easier for brands, agencies, and media owners across Africa to run effective digital campaigns and grow revenue.
Driving innovation in African advertising
Dochase has developed a robust suite of AdTech tools designed to deliver better results for advertisers while helping publishers monetize their digital assets more efficiently. Its innovations have bridged key industry gaps, from automation and accessibility to performance and local relevance.
AI-Powered Advertising
Leveraging artificial intelligence, Dochase enables brands to:
- Deploy ads seamlessly across multiple channels
- Automatically optimise campaigns for higher performance
- Generate creative materials with speed and precision
These capabilities allow marketers to run smarter, data-driven campaigns with less manual effort, increasing efficiency and ROI.
Empowering African Publishers
Dochase’s monetisation technology enables apps, websites, media houses, and streaming platforms to maximise their advertising revenue by connecting them to high-quality demand and smarter ad-serving systems.
A key driver of this impact is Dochase’s exclusive partnership with AVOtv, a leading streaming platform with over 3 million users. This collaboration gives advertisers direct access to premium audiences on Connected TV (CTV), a rapidly growing channel in Africa’s digital landscape.
Through this partnership, publishers and media owners benefit from increased visibility, higher-value ad placements, and more stable revenue streams, while brands gain the opportunity to reach engaged viewers in a brand-safe, TV-like environment. This is a step forward in elevating content monetisation and driving sustainable growth across the region’s digital media ecosystem.
Accessible and local-friendly billing
Recognising the unique needs of African businesses, Dochase introduced Naira billing, eliminating the friction of dollar-based payments. This innovation has made digital advertising more inclusive and affordable for Nigerian brands and SMEs.
Mastercard partnership
Through its strategic partnership with Mastercard, advertisers enjoy special discounts when paying for campaigns via Dochase platforms. The collaboration reduces marketing costs and encourages broader adoption of digital advertising among local businesses.
Performance-driven solutions
Dochase also delivers powerful performance advertising tools focused on measurable outcomes, clicks, leads, app installs, and sign-ups. These have proven especially valuable for:
- E-commerce and retail brands
- Small and medium enterprises (SMEs)
- Mobile app developers
- Betting and gaming companies requiring precise targeting and compliance-friendly solutions
Expanding Partnerships
With growing alliances involving Amazon, AVOTv, and other regional platforms, Dochase continues to expand advertiser reach and enable cross-border campaign execution, further strengthening Africa’s digital advertising ecosystem.
A Commitment to Transforming AdTech in Africa
Through these innovations, Dochase has solidified its reputation as a key force in modernising digital advertising in Africa. The Brandcom Award recognizes the company’s enduring impact, commitment to innovation, and dedication to helping both advertisers and media owners thrive in today’s digital-first economy.
About Dochase Adx
Dochase Adx is a leading African AdTech company empowering brands and publishers with data-driven, automated, and performance-based advertising solutions. With a presence across Africa, Dochase is building smarter ways for businesses to reach audiences, optimize campaigns, and drive measurable growth.
