Intense Group, one of Africa’s fastest-growing marketing and growth technology companies, has reinforced its position at the centre of digital transformation with the successful hosting of the 2025 Leadway Digital Summit. In partnership with Leadway Group, the full-day innovation forum convened leaders across technology, strategy, and financial services to chart a new future for Nigeria’s non-banking financial sector.
For years, Intense Group has built a reputation for merging creativity, data, and technology to help brands scale with precision. This summit represented a natural extension of that mission, bringing structure, insight, and a new digital growth playbook to one of the continent’s most important service categories.
The Leadway Digital Summit tackled the biggest question facing the insurance, pensions, health, and asset-management ecosystem today: How can financial institutions build trust, drive adoption, and compete in a digital-first economy?
From the opening keynote by Intense Group CEO and Founder, Leye Makanjuola, to deep-dive sessions led by the firm’s strategy, creative, and innovation leaders, the conversations focused on the systems, behaviours, and technology needed to unlock measurable and repeatable growth. Beyond the Intense Group, the digital summit also featured a keynote from our global partner Aleph at the summit. Timilehin Oyedeji, Meta Creative and Brand Lead at Aleph Group, delivered a data-driven keynote on leveraging financial digital channels and touchpoints for customer growth in Nigeria’s digital landscape in 2026.
Speakers highlighted key shifts shaping the future of non-banking finance, ranging from Nigeria’s evolving consumer psychology to the expanding role of automation, data transparency, and customer lifecycle design. A recurring theme throughout the summit was trust: how financial brands must simplify communication, humanise their messaging, and leverage cultural insight to win in a low-trust market.
There were panel discussions, strategic conversations, and leadership exchanges that further strengthened collaboration across Leadway subsidiaries; Assurance, Pensure, Asset Management, Trustees, Health,, and Leola, each leaving with a clear strategic lens for 2026.
Across the board, the summit signalled a turning point. It reframed growth in the NBFS category not as a collection of campaigns, but as an interconnected system powered by insight, automation, and customer-centric design.
For Intense Group, the event reinforces its broader ambition: to redefine how brands scale using technology, creativity, and data. For Leadway Group, it marks the beginning of a new chapter, one rooted in transparency, trust, and a shared vision for digital excellence.
As Nigeria deepens its shift toward a digital financial future, the ideas launched at the Leadway Digital Summit will continue to shape how non-banking institutions acquire customers, build loyalty, and compete in an evolving marketplace.
