Big congratulations to VBank as they win the Innovation in Loyalty Award at the recently concluded Bvndle Reward Fest, held at the Landmark Event Centre, Lagos. The award celebrates organisations that are redefining how brands build meaningful, long-term relationships with their customers through thoughtful and impactful loyalty initiatives.
As the lead sponsor of the two-day festival, VBank played a key role in shaping an event centred on rewards, culture, and community. The festival brought together users, creators, industry leaders, and partners in a high-energy celebration that highlighted the growing relevance of loyalty as a core part of modern customer experiences.
At the heart of VBank’s recognition is VRewards by Bvndle, the bank’s in-app loyalty feature designed to reward customers for everyday banking. Through VRewards, customers earn points as they transact on the VBank App, which can be redeemed for essentials such as airtime, data, bill payments, and even used to offset transfer charges. This approach positions loyalty not as a distant perk, but as an integrated part of daily financial activity, offering real, immediate value to customers.
The festival also featured thought-provoking sessions, including “The Future is Rewarded” by Adatugo Oyebanji, GM, Products & Marketing and “The Trailblazers’ Code to Real-Time Reward” by Theodore Asamoah, Acting MD. These discussions explored how technology and real-time engagement are reshaping loyalty models and redefining how brands connect with their audiences.
Beyond sponsorship and stage conversations, VBank’s presence at the Bvndle Reward Fest was marked by direct engagement with customers. The opportunity to meet users face-to-face, hear their stories, and experience their enthusiasm firsthand reinforced the importance of building loyalty around real experiences and human connection.
Winning the Innovation in Loyalty Award reflects VBank’s continued focus on creating banking experiences that extend beyond transactions. By embedding rewards into everyday banking through features like VRewards, the bank continues to explore new ways to deliver value that feels relevant, practical, and rewarding.
VBank remains committed to evolving its offerings in ways that recognise, reward, and celebrate how customers bank.
VBank extends its appreciation to everyone who attended, participated, and contributed to the success of the festival. The future of banking is not only digital, it is increasingly defined by meaningful rewards.
