The Business of Social Media Marketing (BOSMM), a leading digital skills academy, has announced a major milestone with the successful training of over 1,000 African youths in AI-powered marketing, content strategy, and social media marketing, equipping them for careers in the global digital economy.
BOSMM is a 30-day online training academy designed to deliver practical, industry-relevant skills for aspiring marketing professionals and freelance social media managers. The program blends artificial intelligence tools, content systems, and social media best practices to ensure students gain hands-on experience beyond theoretical learning.
Speaking on the milestone, Nancy Ogbue, Founder of the Business of Social Media Marketing (BOSMM), said:
“Our vision from the beginning was to equip African youths with practical, future-ready digital skills that translate into real opportunities. By working with experienced facilitators across different marketing tracks, we have built a training model that goes beyond theory, preparing our students to compete confidently in the global digital economy.”
Over the past two years, BOSMM has successfully delivered eight cohorts, with each cohort spending an intensive 30 days in training. Participants complete assignments, work on real-world projects, collaborate with peers, and build professional networks that extend well beyond graduation.
Today, BOSMM boasts an alumni community spread across seven countries, with graduates working in global companies, running profitable freelance businesses, and managing social media agencies that serve clients internationally. Alumni testimonials highlight career transitions, income growth, and increased confidence in securing paid marketing roles after completing the program.
One graduate, Precious, described the experience as transformative:
“Joining BOSMM class has been a transformative experience. I’ve learned that social media management is more than just posting, it’s about strategy. From content pillars to engaging your target audience and building a loyal community, each module has been packed with value. I’m truly grateful for this opportunity and would recommend it to anyone serious about using AI and managing social media like a pro.”
Through its training, 1,000 BOSMM graduates have gained:
- AI-powered marketing strategies
- Industry knowledge of social media best practices
- Confidence to pitch and secure paid opportunities
- Clarity to grow personal brands and businesses online
- Access to a supportive community for accountability and growth
Aligned with Sustainable Development Goal 8 (Decent Work and Economic Growth), BOSMM is committed to upskilling Africa’s next generation of marketing professionals while building a future-centric workforce for global companies. The academy is on a long-term mission to train and deploy 5,000 African youths with digital skills by 2030, contributing meaningfully to Africa’s digital and economic development.
As demand for skilled digital talent continues to grow worldwide, BOSMM is positioning African creatives and marketers at the forefront of innovation in AI, content, and social media marketing.Aspiring marketers and creatives can learn more and join this growing community shaping Africa’s digital future by visiting www.businessofsocialmedia.org.
