Launched in July 2022, Baddhia is on a mission to help people find compatible partners, create memorable experiences and strengthen intimacy in romantic relationships.
The founding team of five, which included Charles Mathews (CEO), Christian Dibor (CMO), David Chineme (VP, User Experience), Celestina Aroloye (VP, Customer Experience) and Bunmi Alegbeleye (VP, Software Engineering) has grown and is still expanding to provide a freemium app for singles, couples, and married people.
More than half of youths in romantic relationships in Africa between the ages of 18 and 45 deal with relationship problems. Most singles experience the challenge of finding compatible partners, while couples deal with trust issues, a lack of intimacy, amongst others, that inadvertently ruin blissful relationships.
In response to this problem, Baddhia has emerged as the first online matchmaking, intimacy-building, and social commerce platform to help people build happy and life-long romantic relationships while aiming to empower SMEs in Africa.
“Breakfast, in recent years, is no longer the first meal of the day. For Africans, it holds another meaning as relationship breakups and heartbreaks. However, with Baddhia, breakfast has only one meaning. Baddhia wants to help Africans build happy and healthy life-long romantic relationships by mitigating incompatibility challenges and emotional deficits with our exclusive product offerings and unique brand solutions.” —Charles Mathews, Cofounder, Baddhia.
Baddhia is not a regular dating or matchmaking app. Baddhia exists to mitigate incompatibility issues that can result in breakups and emotional trauma that have a detrimental effect on our physical and mental health and can make us unhealthy and unhappy while affecting our social interactions and workplace performance.
Relationships should be enjoyed, not endured, through true expressions of love and romance. Therefore, the app allows users to authentically express their emotions to individuals who are trustworthy and have good intentions. Also, the app enables users to send and receive appreciation such as gifts and love notes from admirers and partners, rekindling intimacy through heartfelt actions.
Unlike other dating apps, Baddhia’s matchmaking service utilizes compatibility assessments that address psychographic deficiencies and other factors such as dating expectations, genotype, etc. This helps users find partners who match their uniqueness and connect with them on a personal level while reducing the chances of catfishing, ghosting, abuse, and shallow relationships.
Additionally, Baddhia offers a unique product feature that lets lovers and admirers arrange romantic outings and activities through its affiliated vendors, as well as send gifts both online and physically. In this way, the app offers entrepreneurs and SMEs a platform to boost consumer awareness and drive sales. In the long run, the brand hope to eventually have a positive influence on business expansion and economic growth in Africa.
The Baddhia app is now in beta testing and has only been released on the Google Play Store, with plans to launch for iOS users in the subsequent months. It aims to lessen compatibility problems, address emotional deficits, and inspire bliss in every romantic relationship.
If you are looking for a compatible companion to match your honest intentions, if you are dating and want to boost affection and strengthen your relationship, or if you want to make strategic efforts to rekindle intimacy in your marriage, Baddhia is here to help.
