In 2023, economic instability threatened the African tech ecosystem leading to a complete shutdown of several startups, layoffs, startup sales, and slashed valuations. These startups, scattered across Africa’s key innovation hubs in Nigeria, Ghana, Kenya and South Africa, were faced with common scaling pitfalls. While some ran out of capital without viable options to raise additional funding, others fell prey to financial mismanagement, leadership issues or inability to monetize their products.
An effective business model focused on a company’s long-term profitability, growth, and sustainability is essential for startups to thrive, yet a large percentage of businesses in Africa lack this. This has exposed several vulnerabilities in their business models, and as the economic instability persists globally, many businesses have no choice but to focus on building resilient business models supported by effective growth strategies capable of withstanding unexpected challenges.
This is the foremost mission of SAVA Global, a 360 growth partner devoted to supporting businesses to thrive for the long haul with its dynamic approaches. SAVA was founded in 2022 and is led by growth marketing expert, Segun Adeyemo, who has over 8 years of experience in sales, marketing, business development and project management. According to the founder, the team of growth experts at SAVA are passionate about creating growth marketing models for businesses in Africa and beyond.
Having studied banking and finance, Adeyemo gained experience working in the banking industry scaling several products, before starting SAVA. His desire to solve growth issues in businesses motivated him to expand his knowledge with courses in digital marketing, advertising, and integrated marketing communication before establishing SAVA.
Services offered by the company include growth consulting, performance marketing, app store optimization, user retention, and growth optimization, among others. SAVA’s strategies have proven to increase revenue and profitability for businesses over time through an integrated process which incorporates marketing expertise, business development, creativity, research, data analysis, and its proprietary innovative technology to deliver tangible results.
Achieving sustainable growth requires strategic intent given Africa’s business saturation, never-ending economic challenges and constrained consumer spending power. “Businesses that deliberately plan for growth are better positioned to adapt when faced with financial uncertainty or a fluctuating customer base. In a densely populated, low-income continent like Africa, growth must be approached thoughtfully – not just pursued for its own sake,” says Segun.
Supporting clients like Payday scale by gaining over 200,000 new users in under 2 months, the growth experts at SAVA have a proven track record of fueling startup and enterprise business growth across Africa as the continent’s leading growth catalyst. They are powering exponential growth through an integrated framework of creative strategy, research insights and technological innovation, which has also driven growth for startups and enterprise companies like LG, Zenith Bank, Foodcourt, Opay, Honda Nigeria, and many others.
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SAVA’s distinction as a growth company has consistently been highlighted by its proprietary growth engine. This innovative framework which integrates marketing technology and business intelligence is meticulously designed to operate seamlessly across diverse businesses and industries. As a result, SAVA has a unique capability to accelerate business growth for companies ranging from startups to established enterprise companies which has resulted in increased revenue, new customer acquisition, user retention and long-term profitability for many organizations.
Recognizing a lack of growth expertise in the African region SAVA goes beyond just driving transformative growth for businesses. They are committed to demystifying growth marketing, reshaping the general perception of growth marketing functions, and instilling a growth culture within organizations. More than a service provider, SAVA aims to build growth capabilities and mindsets that set businesses up for long-term success.
With a portfolio of successful growth stories, SAVA leverages strategic innovation to deliver sustainable growth for startups and enterprises alike. Their proven track record makes them Africa’s most trusted and effective growth partner.
