Jason Njoku has just announced the decision to shut down the London branch of iROKOtv. Some excerpts from the blog post:
When I think of the future of iROKOtv, I can only really see Africa and specifically Nigeria as our big markets.
To truly prepare the company for an Africa focused future I decided to re-align the company itself. In spirit and in reality. I decided to close the London office.
I felt we needed to focus around an African future. I felt the balance of the talent and activities needed to look at the continent rather than Europe, which incidentally after North America is our largest viewer block. We need to build the future. Not tomorrow. But today. So we did.
iROKO’s customer support, technology and subscription business will now sit in the new international office in New York. Operations will continue in the Lagos and Johannesburg offices, with plans to setup office in Nairobi, in the ‘nearest future’.
iROKOtv’s primary focus will now shift to customer acquisition and subscriber growth within Africa. Just recently, Jason Njoku also announced the discontinuation of iROKOtv’s free service in 140 countries, as they attempt to convert all non-paying customers to paying subscribers on the premium iROKOtv Plus service. However, the free service is still alive and kicking in 30 other countries where users stream movies from everyday.
