Web3 gaming is undergoing a clear transformation. Baden Bower, a PR agency known in blockchain circles, is helping push this change by improving how these projects connect with players outside the crypto community.
Blockchain games used to appeal mainly to early adopters. Technical terms and limited engagement tools left many players uninterested. As digital assets attract new attention and Bitcoin surpasses $100,000, these games now face pressure to attract regular players or risk falling behind.
From technical jargon to clear language
Most blockchain gaming companies understand decentralised systems but often struggle to explain their value clearly. Baden Bower helps clients move past dense terminology and focus on straightforward storytelling.
“Most Web3 gaming companies are exceptional at building decentralised ecosystems but fall short when communicating their value to mainstream audiences,” says AJ Ignacio, CEO of Baden Bower. “We’re helping these innovators speak human again, translating blockchain terminology into stories that resonate and drive interest.”
Instead of opening with words like “tokenomics” or “play-to-earn,” Baden Bower directs clients to focus on familiar ideas: ownership, competition, community, and storytelling.
Some clients report a 73% jump in website traffic within two weeks of changing how they speak to audiences. Conversion rates nearly tripled, reflecting better outreach to everyday players.
Connecting different audiences
Baden Bower works on more than just rewriting. It runs full campaigns that help Web3 games appear in mainstream news and gaming sites, not only crypto publications.
“The goal is to help these games appear as entertainment experiences rather than financial tools,” Ignacio says. “When stories get featured in Forbes and crypto outlets, they feel more accessible to readers unfamiliar with blockchain.”
Some large gaming companies are starting to add blockchain features. At the same time, Web3 developers are adopting traditional storytelling and gameplay styles. Baden Bower supports clients through this process by writing content that reaches both sides.
Putting story first
Many blockchain projects used to lead with white papers and economic diagrams. Baden Bower now works with game creators to focus on plots, characters, and style.
“The most successful Web3 games will be those that people play because they’re genuinely fun, not because they offer financial incentives,” says Ignacio. “We’re helping developers articulate their creative vision in ways that transcend blockchain technology.”
Games need more than graphs to succeed. Baden Bower helps teams describe their ideas with clarity. Instead of long technical documents, it supports teams in producing story-based presentations, focusing on direction and appeal.
Clients also get access to guaranteed placements in well-known crypto outlets like Bitcoin.com and Newsbtc. For developers wondering how to get featured in top publications, this support is crucial. These features help games gain attention from both investors and everyday players.
Building real communities
Baden Bower also helps developers create more open communities. These efforts aim to welcome newcomers without pushing away long-time blockchain users.
“Communities need to evolve from speculation-driven chat rooms to passionate fan bases,” Ignacio says. “We’re helping create spaces where people connect over the game itself, not just its financial mechanics.”
Some players find blockchain games confusing. Baden Bower advises game companies to introduce Web3 features gradually, so players learn by playing. This method helps reduce confusion without dumbing down the content.
Media articles also support trust. When a game appears in known publications, it feels more credible. These stories are often shared on social platforms and used to start conversations that include different types of players.
Looking ahead
As interest in blockchain technologies resurfaces alongside rising crypto valuations, Web3 gaming is once again in the spotlight. Baden Bower’s media and messaging strategies ensure that these projects gain meaningful traction during this renewed wave of attention.
With traditional gaming studios managing monetisation pressures, Web3 alternatives present a different vision, one centered on player agency and creative freedom. Baden Bower is helping bring this vision to life through effective storytelling and strategic visibility.
Ultimately, the success of Web3 gaming will depend on whether people play for enjoyment, not just economic incentive. In that respect, Baden Bower is helping shift the focus back to what matters most: fun, immersive experiences backed by thoughtful communication.
