Roqqu, Africa’s leading blockchain and crypto exchange, has announced a landmark partnership with Nigerian and international football superstar Victor Osimhen. This collaboration marks a historic moment in Africa’s crypto space, uniting the worlds of football, culture, and technology to drive grassroots crypto adoption.
The partnership will launch notable initiatives that will celebrate Osimhen’s inspiring journey from the streets of Lagos to becoming the first African to win the Serie A Golden Boot with Napoli. Just as Osimhen rose to the top of world football through resilience and ambition, Roqqu aims to empower Africans to rise financially through blockchain technology.
A Partnership Rooted in Shared Dreams and Passion
Victor Osimhen is more than just one of the world’s most exciting football talents, he is a symbol of African ambition and resilience. From Olusosun in Lagos to becoming the first African to win the Serie A Golden Boot with Napoli, Osimhen’s journey mirrors the grit and determination of millions of young Africans striving to succeed against the odds.
By bringing Osimhen on board as an equity partner, Roqqu taps into a powerful emotional connection that bridges football, finance, and the future of digital money in Africa.
“Victor’s story is Africa’s story: resilience, ambition, and rising against all odds,” said Eseoghene Onomor, CEO of Roqqu. “His journey resonates deeply with us. It’s a story from nothing to something, and that’s the Roqqu brand story in a nutshell. At Roqqu, we are building tools that help Africans achieve the same in their financial journeys. Together, we want to inspire the next generation to dream big, work smart, and rise with crypto.”
Football, Culture, and Web3 Intersect
For Nigerians, football isn’t just a sport, it’s identity, community, and culture. From crowded viewing centers to lively EPL banter, it is one of the strongest unifying forces on the continent. By bringing Osimhen on board as an equity partner, Roqqu is leveraging this deep cultural connection to make crypto relatable, accessible, and trusted at the grassroots level.
Just as Osimhen’s goals ignite stadiums across the world, this partnership aims to ignite financial possibilities for millions of Africans, whether through faster cross-border payments or affordable remittances.
A First for African Crypto Exchanges
While exchanges have in the past partnered with Cristiano Ronaldo or sponsored AFCON, the Roqqu x Osimhen equity deal is an African-first: a homegrown exchange teaming up with Africa’s brightest football star to promote adoption and financial empowerment.
The Roqqu-Osimhen partnership is built on shared values and a long-term vision. Osimhen joins as an equity partner, aligning his story with Roqqu’s mission of shaping the future of finance in Africa. The partnership extends Roqqu’s broader strategy of engaging with culture-defining moments in sports and entertainment, from football to major broadcast platforms, ensuring the brand is consistently present where Africans connect, aspire, and lead.
Bridging the Gap in Nigeria’s Financial Landscape
Nigeria is the second-largest crypto market in the world, powered by a young, tech-savvy generation seeking alternatives to traditional banking systems, expensive remittance channels, and currency volatility.
Despite regulatory hurdles, including the CBN’s 2021 banking ban on crypto, later reversed in 2023, crypto adoption has only deepened. Nigerians continue to embrace trusted digital assets and platforms like Roqqu to meet everyday needs, from global trade to savings.
“Crypto is more than buying and selling digital assets, it is survival, freedom, and access for millions,” added Ayo Shonibare, CMO of Roqqu. “With Victor onboard as an equity partner, we’re not just telling that story, we’re showing it.”
About Roqqu
Roqqu is one of Africa’s most trusted crypto exchanges, with over 1.6 million users and a mission to make crypto accessible to everyone. Since 2017, Roqqu has led the charge in bringing blockchain technology to Africa, not only enabling fast, reliable transactions and trading, but also fostering a financial ecosystem designed to empower a new generation of entrepreneurs, builders, and dreamers to do more with crypto.
