Femi Aluko

Femi Aluko

Chowdeck, Co-Founder & CEO

In a food delivery market that has broken more companies than it has built, Femi Aluko’s leadership made Chowdeck one of the few that survived, and continued to build momentum in 2025. 

Founded in October 2021, Chowdeck spent 2025 consolidating the operational discipline the company into one of the few enduring winners in Nigeria’s $1 billion food-delivery market. In 2025, Chowdeck had crossed into profitability, raised a $9 million Series A push into quick commerce, expanded into Ghana, and deepened its footprint across Nigeria. Months after acquiring Mira, a point-of-sale startup, it’s also strengthening its grip on restaurant operations and data. 

That discipline was tested publicly. In the first half of the year, Chowdeck experimented with using AI to replace parts of its customer support operation, a move aimed at efficiency but one that struggled under growing volume and complexity. The change triggered backlash from users, exposing the limits of automation in a system built on reliability and trust. Over the next few months, Chowdeck was reinvesting in human support; a telling decision about what scale was not worth breaking. 

In the end, Chowdeck crossed two million users, and monthly orders surpassed one million. Chowdeck’s logistics engine scaled while keeping pace with demand in some of West Africa’s most congested cities. 

Its momentum was clearest during its Black Friday campaign, when the platform generated nearly $1 million in gross order value in just four days.

By the end of 2025, Chowdeck had outgrown the chow. It had become a cultural utility: sustaining livelihoods for riders, selling everything from groceries to airtime and event tickets, and quietly reshaping how people across the region are eating, shopping, and living.