Starting something new, whether it’s a business, a skill, or entering crypto, can feel daunting. For many Nigerians curious about digital assets, the biggest challenge isn’t interest; it’s the barrier to entry.
First-time users often start small, learning the ropes, but trading fees and transactional charges can make that first step feel unnecessarily heavy.
Roqqu is tackling that head-on. The exchange recently launched a campaign to reduce barriers to early-stage users, helping them buy and sell digital assets more confidently and affordably.
Why entry costs matter for beginners
Most new crypto users aren’t high-volume traders. They’re experimenting, figuring out how markets work, and cautiously navigating their first trades. Even minor fees can feel like a considerable risk at this stage, discouraging exploration and slowing learning.
According to industry data, cost sensitivity is especially pronounced in emerging markets, where users are more likely to test products before fully committing. For crypto platforms, this means that the first few interactions often determine whether a user stays or drops off.
Lowering entry costs isn’t just a promotional strategy—it’s a practical way to support early-stage adoption.
A campaign built around accessibility
Roqqu’s latest initiative focuses on reducing that early friction. The company is offering discounted trading fees to new users as part of a broader effort to make crypto more accessible for first-time participants.
New traders will receive a 50% discount on trading fees for one month when they sign up on Roqqu using the promo code OSIMHEN.
The campaign is also a symbolic nod to growth, ambition, and starting small, subtly referencing equity partner Victor Osimhen’s humble beginnings. Everyone has to begin somewhere, and Roqqu wants to make that first step in the crypto journey easier.
The principle is simple. When the cost of making a first trade is lower, users are more likely to explore, learn, and build confidence over time.
Making crypto easy for everyone
Affordability is just one part of the story. Roqqu’s platform is also designed to simplify the trading experience, with clean layouts and intuitive navigation.
“We know that many Nigerians are curious about crypto but are unsure of how or where to start,” Ayo Shonibare, Roqqu CMO. “Our goal is to make the first steps easy and affordable so that everyone can participate in this growing digital economy with confidence.”
Why this campaign resonates locally
In a market where financial experimentation is often cautious, initiatives that reduce pressure on first-time users can play a meaningful role in widening participation.
By combining lower fees with a user-friendly interface, Roqqu gives beginners the breathing space to explore the ecosystem without fear. Whether it’s learning to trade safely, experimenting with stablecoins, or just understanding how crypto works, the platform aims to make that first step easier.
The campaign’s tie to Osimhen reinforces this message: even the biggest successes start with a first step, and starting small is part of the journey.
The bigger picture
For newcomers, lower trading fees mean:
- Less pressure when making first trades
- More room to learn through experience
- Greater confidence to explore more cryptocurrencies over time.
According to Roqqu, this discount campaign is one of several steps aimed at making crypto more approachable for new users. As the exchange continues to expand its offerings, affordability, education, and simplicity remain central to its strategy.
For first-time users, the message is clear: starting in crypto doesn’t have to be expensive or complicated—all you need is a first step.
New users can take advantage of discounted trading fees on the Roqqu app by using the promo code OSIMHEN as their referral.
