In 2025, while the “fintech winter” cooled down venture capital flows, First Ally’s MyInvestar was busy proving that the appetite for wealth management apps in Nigeria is far from saturated. The platform’s latest data shows an 821.5% increase in net inflows, a figure that highlights a significant flight to quality among Nigerian retail investors.
The platform’s 2025 strategy appears to have been anchored on two pillars: competitive yields and absolute transparency. With its Money Market Fund delivering an average yield of 20.01%, MyInvestar provided a necessary refuge for capital looking to outpace inflation. This resulted in a total transaction volume of ₦13.9 billion, a 231% year-on-year jump.
The retention masterclass
Perhaps the most impressive stat from the 2025 report is the 49% improvement in active retention. In a market where users often download apps for a single promotion and then churn, MyInvestar has managed to keep its “Investars” engaged. This is largely due to its focus on a range of savings and investment features, which encourage long-term financial discipline.
“Our users are proving that financial freedom is a journey of consistency,” says Olumayowa Ogunwemimo, MD of First Ally Asset Management. “The ₦5.6 billion in payouts we processed this year represents thousands of school fees paid, homes purchased, and businesses started. We aren’t just an app; we are an engine for personal economic growth.”
As we move into 2026, MyInvestar is positioning itself as more than just a savings tool. It is becoming a digital “money guide” for a new generation of professionals who want the security of an established firm like First Ally Asset Management but the ease of a modern mobile interface. With over 3,700 new users joining in the last year, the momentum is firmly in their favour.
