Earlier this year, Twitter started rolling out its ads on third-party platforms, and now, they want to start advertising ‘Promoted tweets’ on the Twitter homepage to logged out users.
There is a growing concern about the slow growth of Twitter’s active monthly user count. As it is, the number stands at approximately 320 million active monthly users. However, the company announced last month that Twitter content reaches one billion people. That is, one billion unique people see Twitter content, on desktop and mobile, every month. The company introduced Twitter Moments to attract new users by giving them access to event-specific content. This attempt hasn’t had the desired impact so far.
The fact that Twitter reaches one billion people simply means that there is a large number of people who do not own Twitter accounts but consume its content monthly. This finding has motivated Twitter to spend the past year looking at ways to promote ads to logged-out users [and non-users] on the homepage.
