Lagos, Nigeria, 26th April 2021: Techplus, a technology company focused on utilizing technology to create digital inclusive solutions for young people, startups and community businesses in Africa is excited to announce the launch of its new digital retail platform SELLA; which solves the stocking and delivery challenges faced by retailers and brands in Nigeria and sub-Saharan Africa

Sella is an app built to redefine retail distribution.

In this golden age of technology, retail distribution should be easy and brand owners should have a direct route to the market and shelves of retailers. This combined with ease of business, access, and consumer insight provides strong motivation for the development of the Sella platform.

Using intelligent data engineering and analytics, the Sella platform attacks Out of Stock situations head-on, by managing and tracking stock turnover across outlets for manufacturers & distributors.

The information gathered, enables Sella to inform retailers of when product stock is below the required threshold. This helps reduce overheads, ordering costs and the risk of out-of-stock situations which leads to reduced loss of sales for retailers and happier customers.

According to the CTO, Oluseyi Fakoya, retail is a trillion-dollar market across Africa and 90% of it is informal and heavily fragmented. Sella helps organise these markets and connects brands and manufacturers to the last mile.

With just a click, the SELLA platform gives access to thousands of retailers across the country.

Here are some of the features of SELLA:

Market Insight: Get market insight about your business performance in the retail market in comparison with other businesses.

Price-Check: Full access to the price check tool to discover prices charged by thousands of retailers for the same goods.

In-App Reviews: Reviews of products and promotions from other retailers after delivery has been made

Access to retailers: Easy market development and penetration due to products being delivered to as many retailers across the country.

Overhead reduction and increased profit: provision of digitally innovative channels for transporting goods to retailers in times of need, allowing retailers and manufacturers to meet the set target.

Register as a Brand Owner or as a Retailer and Go Digital with Retail Distribution.