Fans can now show their love to creators or owners of YouTube channels by tipping them with directly with cash contributions after the video site introduced crowdfunding, as announced by YouTube CEO, Susan Wojcicki at VidCon, an annual convention for the online video industry.

This, of course, makes YouTube an indirect rival for crowdfunding sites such as Kickstarter and Indiegogo. But to diminish that, YouTube released an interactive card that will link to campaigns already on other sites.

Viewers are allowed to tip $1, $5, and a maximum of $500. The YouTube Fan Funding is still in test phase but interested ‘YouTubers’ can apply for space here.

YouTube has also launched a new YouTube Creator Studio app that will provide on-the-go analytics and channel management. It is currently available on Android, and will soon be available on iOS. Other announcement highlights include an expanded audio library, increased frame rates, and crowdsourced subtitles.

Odunayo Eweniyi Author

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