Fortumo has announced the launch of a carrier billing system for digital content merchants; IT News for Africa reports.
The company partnered with Safaricom in a bid to take advantage of its 18 million customers located in Kenya.
In a statement by Gerri Kodres, Chief Business Officer of Fortumo said: “Emerging markets like Kenya have become the biggest drivers of smartphone growth globally as cheap smartphones are becoming available to millions of people in growing economies. Meanwhile, digital content merchants are struggling to generate revenue from these users due to low credit card penetration. Fortumo helps solve the issue for merchants by allowing any person – banked or unbanked – to make payments online through carrier billing instead.”
The service lets merchants set up payment processing for web and mobile services, games or apps.
