GeoPoll, a mobile surveying and media research company, has been closely following news around the switchover from analogue to digital television transmission in Kenya. This transition, which has already started to occur in the capital city of Nairobi, will mean that by June 2015 all households in Kenya will need a set-top-box to access television stations.
Results from a survey done this week on the switchover, including details on the public’s knowledge of the switchover, and the percentage who have already made the transition, has been released.
GeoPoll found that while a high percentage of the population are aware of the switchover and need for set-top-boxes (88%), only 45% currently have access to digital signal. The high cost of set-top-boxes was cited as the most common reason for not switching over, with 43% saying they have not switched to digital signal because it is too expensive.
Read the full report here.
