Jobberman, since its launch in 2009, has been the online staple for the Nigerian labour force demographic who throng the site to scope out recruitments. But Jobberman is now trying to sell them something else as well — trainings. In January, Jobberman, Nigeria-based job listing website, launched, a platform that allows people to search for trainings offered by accredited vendors.

Jobberman Learning is available to educational institutions and other training institutions to advertise their training programs with details on the cost, duration and the training delivery method (online, offline or a blend of both).

Jobberman Learning is interesting for a number of reasons.

The providers get more dealflow than they could possibly generate on their own and jobberman is likely to take a cut of the fee for each training that is bought or just create a uniform paywall for course handlers.

Jobberman will naturally be steering its captive audience of job seekers to this new site. Conversion should be easy. People coming to Jobberman to look for jobs are likely to be open to trainings that can increase their skills and make them more employable.

Besides use by job seekers, the platform also lists training programs available for employees and managers to enable them tune-up their skill set on the job, making the prospect base for the platform even larger.

Why Jobberman came up with this platform is not expressly stated, but our guess is that the company is simply reacting to a market gap which it now believes is big enough to be served by a dedicated marketplace.

Jobberman has been working on self development venture for a while. In 2012, the job listing site partnered with Dymore Vision Consulting to launch GAPS Academy, a digital learning platform that aggregates educational videos for Africans.

We have reached out to Jobberman for comment.

Lulu Fadoju Author

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