Some Nigerian companies will not be struggling with traditional gift items like Hampers, Rice and Oil, Chicken, et.cetera this Christmas. Instead, they will be rewarding employees, clients and customers with corporate gift cards. This information was made known by Africa’s premier gift card shop and aggregator, SureGifts.

“Executive decision makers are choosing gift cards over traditional gift items this year because of its ease of use. No one wants to be burdened with having to haggle prices of rice, oil, chicken, cake, phones and other traditional gift items. Also, price inflation has played a considerable part in the decision to go with gift cards this year. The prices of traditional gift items have gone up and the quality of some of these items declined. However, with gift cards, prices never waver”, said the Managing Director of SureGroup, Omolara Awoyemi.

Omolara further noted why SureGifts serves as the best solution for corporate rewards, loyalty programs and channel incentives.

“Gift cards are cards loaded with specified amounts of cash which are then sent out to celebrants or select individuals as gifts. This helps cut out the stress of figuring out corporate gift ideas and excessive logistic costs.”

In Nigeria, gift cards have also proved useful for many reasons. Its customizability, portability (can also be delivered via e-mail) and limitless access have been some of the reasons why HR managers go for this solution. Also, rather than restricting employees to rice, oil, cakes, etc., gift cards give the freedom of choosing gifts from an infinite range of items from some of the biggest stores across Nigeria including Jumia, SPAR, Samsung, Filmhouse Cinemas, Hubmart, Ruff and Tumble, Game, Startimes, etc. Recipients can even pay their utility bills with them. With gift cards, companies no longer have to worry about the size, colour or how trendy and functional a gift is.

Since SureGifts came into existence 4 years ago, it has grown to include Kenya as one of its locations and has absorbed over 300 organizations into its gifting and rewards platform.

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