14 months after launching Stadia, Google has decided it no longer wants to build its own games.
Wait, what’s Stadia?
Stadia lets you play games from anywhere using different devices.
Think of it this way, instead of using local hardware like a PC or game console to render images, Stadia has powerful servers that do the hard work and then stream video of the gameplay down to your devices for a fee. Stadia works on phones, tablets, Chromecasts, and almost any computer that supports Chrome.
Back to the story
Google is shutting down its internal Stadia game development division (both its Los Angeles and Montreal game studios), and refocusing Stadia to become a home to stream games from existing developers.
It’s expensive creating high quality games. Although it’s hard to believe Google didn’t see that coming.
Google sees a better future in being a platform for other game publishers. The Global video game revenue was
expected to increase 20% to $179.7 billion in 2020, making the video game industry bigger than the global movie and North American sports industries combined.
What’s next for Stadia?
The existing subscription plans still exist and Google may continue trying to secure exclusive (or timed-exclusive) third-party titles to offer through its subscription.
Question: Considering the fact that Google has a long list of killed projects, how much longer do you think Google will continue to offer and promote a consumer-facing cloud gaming service?
Looking forward: This move means that Stadia’s future will likely be relegated to just another option where you can play the same games as you can already play on a PS5, Xbox Series X, or PC.