Popular iGaming platform, BC.GAME, signed a $40 million deal on July 5 to become Leicester City’s official principal partner. This partnership is a historical moment for both parties, gambling fans and football fans worldwide. As part of the terms of the partnership, adult replica shirts of Leicester City and the Men’s First Team jerseys will have BC.GAME’s branding.

Apart from landing this partnership deal, BC.GAME will also be introducing its native cryptocurrency, $BC. $BC will serve both as the governance token for voting on key decisions and as a utility token. This digital coin will also help this crypto casino provide various practical features and incentives, creating a more rewarding experience for token holders.

Partnering for the First Time Ever

This new partnership between BC.GAME and Leicester City will run for two years, starting from August 2024 until May 2026. As part of the terms of this deal, the BC.GAME logo will be displayed on the front of the team jerseys. 

Leicester City is now in the limelight after winning the 2016 Premier League and the 2021 FA Cup. With the club’s deep history and passionate fans, this move will connect the online casino to football fans worldwide, enhancing its popularity. The Leicester City and BC.GAME partnership will also give the online gaming platform a path to connect to top-tier sports organizations.

BC.GAME is not the only beneficiary here though, as Leicester City will get new opportunities to engage with their fan base. The new partnership will also offer Leicester City fans new ways to show support for their club.

Boosting the Online Gaming Experience with $BC

BC.GAME is out to improve the gambling experience of players on their platform, and the $BC was designed for this purpose. With this native token, players are introduced to a more rewarding gaming session where they can purchase in-game features, and access VIP perks. $BC will be interwoven into every facet of the BC.GAME platform, making on-platform transactions seamless for all users.

The $BC launch heralds the development of a more cohesive BC.GAME community, one that fosters a sense of belonging. Such a community can set this crypto casino on a path to better development.

BC.GAME has always supported the Bitcoin Lightning Network to show that it stands on the side of progress in the crypto community. This support will be visible in the new logos that’ll be on Leicester City jerseys. Instead of a regular ‘B’, this iGaming platform is going for ‘₿’.

Another evidence of BC.GAME’s support for the Bitcoin Lightning Network is in its node ranking on 1ml.com. This crypto casino is ranked 16th, showing how much effort it has put into the crypto community.

Supporting Growth Strategies

BC.GAME won’t be releasing $BC without the required support. So, this crypto casino will be implementing liquidity mining and providing regular airdrops to its community, along with other marketing strategies.

The liquidity mining process will ensure that this budding native token remains stable during this delicate growth phase. The airdrops will be given to active community members and early supporters. 

BC.GAME has prepared a variety of marketing strategies to boost the support of its coin, like influencer collaboration, targeted ads, and partnerships. These strategies will be supported by strong native coin tokenomics to deliver consistent value and bring about a more active community.

About Company

BC.GAME is three things—a casino, a sportsbook, and a cryptocurrency exchange. This is the full package for a crypto casino, as it offers sports betting opportunities, casino games, and allows players to purchase cryptocurrency.

The casino games on this crypto casino can compete with any iGaming site, as it sources games from renowned software developers. To sweeten the deal, players on this platform also get access to casino games that are exclusive to cryptocurrency sites. The BC.GAME sportsbook is no slouch, either, and provides access to competitive odds on popular sports.

BC.GAME was established in 2017 by Blockdnace B.V., and its services are open to all players worldwide as a crypto casino.

Twitter: @BCGameOfficial

Telegram: BCGameOfficial

Instagram: @bc.game

Facebook: BC.GameOfficial

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