SmallSmall, a pioneer name in Nigeria’s proptech space, has expanded its offering with the announcement of its latest product, Fair App, a digital marketplace designed to elevate the experience of consumers and businesses, giving them the infrastructure to access flexible payment solutions. The App launch was one of the main highlights at the maiden edition of the SmallSmall Fair which was held on the 17th of August, 2024, furthering the company’s mission to create more accessible, inclusive, and engaging opportunities for all Nigerians.
The Fair App is not just a technological advancement; it is a testament to SmallSmall’s commitment to bridging gaps and fostering deeper connections between customers and businesses. In an increasingly digital world, the app offers a seamless, user-friendly interface that allows consumers to engage in real-time with a marketplace that is fair, explore products, and connect with vendors directly from the comfort of their homes.
For business owners, the app offers an unparalleled opportunity to showcase their products and services to a wider audience, maximizing visibility and driving engagement. With integrated features such as price management, inventory management, sales projection, secured payment gateways, logistics, and financing, business owners and vendors on the Fair App can now focus on what matters, increasing their sales and growing their businesses.
The app’s launch is particularly timely, coinciding with the SmallSmall Fair, an event that garnered significant attention and received participation from over 100 businesses and thousands of attendees. The Fair App not only complements the physical event but also extends its reach, making it accessible to a broader audience, from anywhere at any time, to access verified vendors, quality products/services, installment payments, fair prices, fast delivery, and insurance coverage.
Tunde Balgogun, CEO of SmallSmall, expressed the company’s vision behind the app, stating, “The Fair App is born out of our desire to help Nigerians meet their needs. We are human beings with needs and our lives usually revolve around our needs. Some needs are basic necessities and some are essential to maintain a standard of life that befits one’s labour and hardwork. Interestingly, businesses also exist to meet needs, whether the needs of the business owners or that of their customers, therefore, commerce at its foundation is about meeting needs, and our aim with the Fair App is to have a marketplace that truly meets people’s needs in the most convenient way.
Talking about the Fair App, Pidah Tnadah, SmallSmall VP. Technology and Product, expatiate “We need to power credit in Africa because credit is one of the strongest economic lifelines with potential to preserve the Middleclass and take the masses out of poverty. There is a credit that is in-expensive, friendly and sustainable for Nigerians, and that is installment payment, also popularly known as pay SmallSmall; it covers buy now pay later, save now pay later, own now pay later. I’m happy we’ve built Fair App, a marketplace that has solid and robust infrastructure for businesses to thrive in this present economy”
The Fair App provides both vendors and buyers with the resources they need to make meaningful and informed decisions that benefit their interests and meet their needs.
As SmallSmall continues to innovate and expand its services, the Fair App stands as a beacon of the company’s commitment to leveraging technology to enhance user experiences, whether you are a customer or a business owner. This launch is not just a new chapter for SmallSmall; it is a significant step forward for the way Nigerians access credit and adopt the SmallSmall way.Fair App is now available for users to download on Google Play store and Apple Store. Vendors can download the Fair Vendor App on Google Play store and Apple Store
