Africa’s logistics sector is notoriously fragmented and inefficient. High costs, ageing infrastructure, and a lack of transparency often lead to delays and lost opportunities. The World Bank estimates that logistics costs in Africa can be up to three times higher than in developed economies, a significant barrier to businesses of all sizes.
In Lagos, the commercial heart of West Africa, a tech startup is tackling these challenges. Haul247 Innovative Technologies, often called the “Airbnb for trucks and warehouses,” is leveraging technology to simplify the movement of goods across a continent where logistical hurdles can stifle trade and economic growth.
Fresh off a $3 million funding round and the appointment of two high-profile executives to its board, Haul247 is positioned for rapid expansion. The company is building Africa’s most extensive logistics operating system, fostering a more connected and efficient continent.
Navigating Africa’s Logistics Landscape
“Logistics is the backbone of any economy. In Africa, the challenges are unique, but so are the opportunities. We’re building a solution that addresses these challenges head-on, enabling businesses to thrive in a dynamic and rapidly evolving market,” says Sehinde Afolayan, CEO of Haul247.
Haul247’s digital platform connects businesses with available trucks and warehouses, offering a streamlined solution for managing transportation and warehousing needs. This “Airbnb” approach to logistics has resonated with businesses, particularly multinationals, seeking efficient and cost-effective ways to navigate Africa’s often complex logistics landscape.
“We’re seeing a growing demand for tech-driven logistics solutions in Africa. Businesses are looking for transparency, reliability, and affordability. Haul247’s platform delivers on all three fronts,” Afolayan adds.
New Leadership, Bold Vision
The recent appointments of Ngozi Ijeoma Aghomi and Adaora Ikenze as Non-Executive Directors underscore Haul247’s commitment to building a diverse and experienced leadership team. Aghomi, with her extensive background in supply chain management at Diageo, brings invaluable operational expertise. Ikenze, a seasoned lawyer and policy expert at Meta, adds a strategic perspective on navigating complex regulatory environments.
“We are excited to welcome Ngozi and Adaora to our board. Their combined experience and insights will be instrumental as we expand our footprint across Africa and introduce new services,” says Tobi Obasa, Co-founder of Haul247.
Aghomi echoes this sentiment: “Joining Haul247’s board is a tremendous opportunity to be part of a dynamic team transforming logistics in Africa. With my background in supply chain management and business strategy, I am excited to help drive Haul247’s expansion and enhance its service offerings across the continent.”
A Data-Driven Approach to Growth
Haul247’s success to date is rooted in its data-driven approach. The company leverages technology to track shipments, monitor warehouse inventory, and optimise routes, ensuring efficiency and transparency at every step of the logistics process. This focus on data has enabled Haul247 to build trust with its customers and deliver consistent results.
Speaking on this, Afolayan says, “Data is the key to unlocking efficiency in logistics. We’re using data to make informed decisions, optimise our operations, and deliver value to our customers.” Presently, Haul247 offers services to over 22 multinational companies, with over 1,000 trucks available on its platform and about 151,000 square meters of warehouse space across various locations.
The Road Ahead
With fresh capital, strengthened leadership, and a clear vision, Haul247 intends to deliver significant growth in the coming years. The company also plans to expand into new markets, enhance its technology platform, and introduce new services to meet the evolving needs of clients.
As the African Continental Free Trade Area (AfCFTA) continues to take shape, Haul247 Innovative Technologies intends to be a key player in facilitating intra-African trade and contributing to the continent’s economic development. Its trajectory is one to watch; as it continues to innovate and expand, Haul247 has the potential to reshape the African logistics landscape, driving economic growth and empowering businesses across the continent.
“The potential for growth and innovation in this sector is immense. With Africa’s population projected to reach 2.5 billion people by 2050, we will see rapid growth in the consumer market, which will necessitate an increase in logistics demand. Haul247 is innovating for this future, and we intend to deliver value across the ecosystem,” says Ikenze.
