In a world where traditional gender roles often dictate career choices, some individuals dare to defy the norm. One such trailblazer is Eda Aitalegbe, popularly known as “Ogwalingo” – a name that humorously translates to “someone who loves money.” A former media professional, Eda spent 14 years working at the Africa Independent Television (AIT) before seeking a career change that would give her more financial freedom and flexibility. However, her transition into the ride-hailing industry was not without its challenges.
A Rocky Start to a New Beginning
Eda’s journey into the ride-hailing business began in 2015 when she considered joining Bolt. However, her decision was met with strong resistance from her family, who believed that driving was not a suitable job for a woman. They refused to stand in as guarantors for her to secure a brand-new vehicle, leaving her to put her dreams on hold. Rather than being discouraged, Eda patiently waited until she had her own car, and once she was ready, she officially joined Bolt, determined to make her mark in the industry.
Four Years of Driving, Countless Stories to Tell
Since taking the bold step into full-time driving four years ago, Eda has had an enriching experience. She describes her time on the road as “awesome,” emphasizing the many wonderful people she has met along the way. Beyond just offering rides, she has built meaningful relationships with some of her passengers, forming connections that extend beyond the Bolt platform.
One of her most memorable moments was the day a male passenger, impressed by her courage and resilience, decided to reward her in a grand way. Instead of paying the standard fare of 1,600 naira, he gave her 10,000 naira, a testament to the admiration and respect she has garnered from her riders.
Financial Independence and Community Building
Driving with Bolt has provided Eda with more than just an income – it has given her financial stability and independence. She proudly states, “I never go broke.” The daily earnings from her rides ensure that she always has money she can count on, making her financially secure in ways she never imagined.
Beyond financial gains, Eda has found a sense of community among fellow female drivers. She met three other women in the business, and together they formed a savings group, known in Yoruba culture as “Ajo.” Each of them contributes 10,000 naira daily, accumulating to 300,000 naira per month, and a total of 1.2 million naira when fully pooled together. This initiative has been instrumental in helping Eda secure her second car, proving that financial cooperation can be a powerful tool for growth and investment.
Breaking Stereotypes One Ride at a Time
Despite her success, Eda has not been immune to the stereotypes and biases that come with being a female driver in a male-dominated industry. Many still believe that driving is not a woman’s job, but she firmly disagrees. With 37 years of driving experience, she has proven time and again that women are just as capable behind the wheel as men.
Her story serves as an inspiration to many women who may feel restricted by societal expectations. Through hard work, determination, and a fearless attitude, Eda has not only built a sustainable career for herself but has also paved the way for more women to consider ride-hailing as a viable profession.
Eda Aitalegbe’s journey is one of perseverance, resilience, and the courage to defy norms. She is not just a driver; she is a symbol of empowerment and proof that women can succeed in any field they choose. As she continues to navigate the roads of Lagos, she does so with pride, knowing that she is breaking barriers and inspiring the next generation of female drivers.
Her story is a testament to the power of determination and the impact of financial independence. In a world that often tries to limit women, Eda is steering her way to success – one ride at a time.
You can watch more of Eda’s story here
