Poco Lee, a figure renowned for his dynamic presence and cultural influence, has been reappointed as the official brand ambassador for Jeroid, Nigeria’s foremost crypto and digital asset trading platform. This marks his second tenure, following an initial collaboration in 2018 which significantly enhanced the brand’s visibility. A prominent dancer, hype man, and influential figure in street-hop culture, Poco Lee’s renewed partnership in 2025 is expected to leverage his increased influence and expanded fanbase to further impact the digital finance sector.
Born Iweh Pascal, Poco Lee is a a highly influential entertainer known for his significant contributions to Nigeria’s dance and music culture, has built a strong personal brand that resonates with young, tech-savvy audiences. His journey—from a viral dance sensation to an internationally recognised figure—aligns seamlessly with Jeroid’s vision of empowering individuals through accessible and innovative financial solutions.
Poco Lee’s journey, characterised by growth, hard work, and strategic planning, is similar to that of Jeroid. Just as Poco Lee progressed from popular dance videos to performing with major Afrobeat artists, Jeroid has also grown into a major player in the cryptocurrency trading, gift card exchange, and digital financial services sectors. This success is further highlighted by Jeroid’s CEO, Jeremiah Mayowa, winning the Businessday Top 25 CEO award. Poco Lee’s return to Jeroid signifies an amiability with the brand and sends a strong message of integrity to users.
According to Mayowa, bringing Poco Lee back as an ambassador is not just about adding star power—it’s about making crypto trading more relatable, accessible, and exciting for everyday users. His reach among Nigeria’s young, tech-savvy audience makes him the perfect fit to champion Jeroid’s mission of seamless, secure, and rewarding digital transactions
