In Nigeria’s competitive tech-enabled delivery space, Lickquor has become a standout brand for its relentless focus on customer satisfaction, authenticity, and innovation. As it turns three, the on-demand alcohol delivery service is redefining how Nigerians shop for drinks. Offering FREE, fast, and reliable service with a 30-minute delivery promise and 24/7 availability. Lickquor is more than a platform—it is a movement that has transformed how Nigerians live, shop, and drink responsibly.
Overview
Founded by Tobi Akinkunmi and Hakeem Aromire, Lickquor was conceived out of a seeming and pressing need: the inefficiencies and unreliable state of on-demand alcohol delivery services in Nigeria. Counterfeit products, lengthy wait times, inconsistent delivery, and poor customer service were the norm. Lickquor was established to fix that with a tech-powered model and an unwavering commitment to customer experience.
Today, it is recognised for delivering quality alcohol within 30 minutes, around the clock, seven days a week. The speed is backed by a robust, tech-driven operational infrastructure and a lean internal structure that ensures efficiency from order to fulfillment.
What began as a niche service is now a trusted brand with growing influence in Nigeria’s digital economy, gaining the attention of both consumers to tech investors and industry watchers.
The Founder’s Vision
The story of Lickquor is rooted in the vision of its co-founders, who collectively believe that service and customer-centricity are essential and non-negotiable. “Our first anniversary was when it hit us that we weren’t just delivering drinks, but we were building a community and people loved what we were doing,” recalls Akinkunmi, reflecting on the founding team’s early realisation.
From day one, the founders prioritised ease and speed. Whether it’s minimal steps on the website or the 30-minute delivery promise, everything is designed around one principle: make it easy for people to relax, order quickly, and get their drinks fast.
Doing things right, as in paying attention to authenticity and quality, has remained front and center. “It’s better for us to earn less right now and do things genuinely rather than take a route we would later regret that would damage our credibility,” he explains. This mindset guides everything from sourcing products to delivering outstanding service.
Unique Market Positioning
In what could already be seen as a crowded market, Lickquor sets itself apart with a small team, serious technology, and operational discipline. Every touchpoint of operation is designed around these pillars. At the heart of it all is a proprietary tech backbone: automated dispatch, real-time feedback, and instant troubleshooting. That commitment has yielded tangible results. Delivery times have improved by over 50%, customer satisfaction scores have soared, and monthly order volumes continue to climb steadily.
But technology alone doesn’t explain their edge.
What truly differentiates Lickquor is how its lean internal process and structure enable it to consistently meet that 30-minute promise. Customers not only enjoy rapid fulfillment, but also thoughtful, proactive customer service, from polite riders to follow-ups when orders are delayed.
Quality is equally non-negotiable. Lickquor only partners with vetted, trusted alcohol suppliers to eliminate the risk of counterfeit products, a rampant industry problem.
Beyond its operations, Lickquor has cultivated a lifestyle brand that celebrates Nigerian culture and speed. With engaging content and responsive service, it has built a loyal community around more than just alcohol, but authenticity and experience.
Navigating Challenges
No success story is ever without challenges. Amidst the economic crisis of Nigeria, the biggest challenge for Lickquor was in the form of a currency crisis that ballooned the price of alcohol and tightened cash flow. Faced with these obstacles, the team adapted to the changing consumer behaviour, by stocking more low- to medium-tiered products to cater to price-sensitive customers looking to trade down without sacrificing quality.
On the backend, the company optimised supply chains and leveraged tech tools to maintain performance. “Our feedback systems allowed us to pivot in real time and make real-time adjustments without impacting service quality,” Aromire shares.
That responsiveness became the difference between stalling and sustaining. While others fumbled, Lickquor doubled down on system tracking, rider retraining, and refined replenishment strategies, and sustained its standards. An internal report recorded a 35% operational efficiency improvement within six weeks of redesigning the system.
Even internally, scaling brought its own pressure. But by hiring for mindset and not just skill, Lickquor preserved it service culture. Every hire is expected to see service not just as a role, but as a brand identity. That shift in hiring philosophy translated into tighter operations, fewer complaints, and a sense of pride that trickled down to the rider on the road.
Customer care has become both a shield and a weapon. In a market flooded with brands that treat complaints as background noise, Lickquor treated every negative review like a product flaw. Delayed orders were followed up, and errors were fixed swiftly. These weren’t policies—they were habits.
“Most startups claim they’re customer-first. We act like we depend on it, because we do,” says Akinkunmi.
While Lickquor’s tech is impressive, the leadership understands that people, not just systems solve real problems. Whether it is a flat tire or a wedding mishap, it is the human response that sets them apart.
That’s how Lickquor has navigated its hardest moments, not with noise, but with clarity, consistency, and the conviction to solve one problem really well.
Looking Ahead
As Lickquor enters its fourth year, its vision remains clear: grow without compromising core values. Expansion is underway beyond the Island, and new logistics zones will test their speed and quality standards in unfamiliar territories.
“We are excited but realistic,” Aromire says. New markets demand even tighter systems. But I do believe our solid infrastructure and committed team can handle it.”
New innovations, such as a mobile app, data analytics, and route optimisation, are expected to boost efficiency by 20%, allow for higher order volume, and personalise user experiences even further.
Community is at the center of Lickquor’s strategy. Building trust and open communication with its users is key to long-term development. Customer feedback remains a source of information, driving the company to refine its offerings and deepen loyalty.
A Model For African Innovation
Lickquor ’s journey proves that a focused team with sharp and efficient tech and deep values can reshape an industry. Its unwavering commitment to authenticity, speed, and trust offers a blueprint for other startups across Africa.
While the company navigates its path of growth with careful steps, there is one thing certain: Lickquor is not just a company delivering alcohol; it is delivering a future for service in Nigeria where speed, integrity, and trust are the foundations for service greatness.
Explore More:
Visit www.lickquor.ng to place an order or learn more about our services.
Follow along on Instagram @lickquor.ng for updates, community moments, and more.
