Paga Group, one of Africa’s leading financial services companies, has launched Doroki, a cloud-based software to help small and medium enterprises (SMEs) manage their business operations and accelerate growth.
The event brought together industry leaders and merchant clients at the product’s unveiling on Thursday, June 19, at Radisson Blu Hotel, Victoria Island, Lagos.
Paga Group says the product is a user-friendly, multifunctional system that bundles major business activities, including order management, inventory tracking, payment integration, customer engagement, and analytics, into a single platform aimed at boosting efficiency and profitability for SMEs.
“Running a business in today’s fast-paced economy is challenging – managing stock, tracking sales, reconciling payments, and keeping customers happy can feel overwhelming. Doroki changes that,” said Tayo Oviosu, founder and CEO of Paga Group, during the launch event. “It’s not just a tool; it’s a partner that simplifies operations, provides actionable insights, and helps businesses scale with confidence.”
In the 2021 NBS/SMEDAN MSME survey report, SMEs account for 96.9% of businesses in Nigeria and contribute about half of the country’s GDP. But despite the significant growth, they mostly operate manually, relying on record books or disconnected apps to run daily operations.
Arike Okunowo, General Manager, Doroki, expressed that the tool is targeted at centralised retail operations for all businesses in a single dashboard. “Whether it’s a restaurant owner struggling with recipe and table management or a retailer experiencing issues with stock-outs and product shelf life management (expiry dates), Doroki provides clarity, control, and confidence.”
The company stated that the product will also support offline transactions to ensure business continuity, regardless of internet availability to provide instant transactions and a frictionless experience for both businesses and customers.
Since its founding in 2009, the fintech company has leveraged payment and financial solution platforms for enterprises, consumers, and now SME retail with Doroki, serving millions of users and businesses across Africa and beyond.
