In a bold move to scale its global presence and deepen user engagement, Platnova has announced the signing of top influencers Caramel Plug and Boma Akpore as brand ambassadors. The partnerships are designed to amplify Platnova’s vision of making global finance accessible, seamless, and stress-free for everyone everywhere.
As the demand for USD payments, international tuition support, and flexible global spending options continues to grow, Platnova is positioning itself as a go-to financial platform for Africa’s remote workers, digital creators, freelancers, business owners, and students.
A strategic play for growth and visibility
For Platnova, signing Caramel Plug and Boma isn’t just about celebrity endorsements; it’s about telling authentic stories and creating real cultural impact.
“These are voices our audience already knows and trusts. They’re aspirational yet relatable people who represent the freedom, creativity, and ambition that Platnova stands for,” said Sunny Atam, Head of Media & Marketing Team at Platnova. “This move allows us to tap into communities that align with our mission, communities that live globally, earn digitally, and expect more from their money.”
The influencers bring not just massive reach, but genuine synergy with Platnova’s values. Their content will serve as a powerful tool to show real-life use cases of Platnova’s products, including the USD account, virtual card, global tuition payments, crypto swaps, lifestyle services, and more.
Influencers who live the experience
For Caramel Plug, known for her relatable content and dynamic presence, this partnership is about enabling her audience to dream and live bigger.
“I’m excited to work with Platnova because I know what it feels like to be stuck with bank limits or delayed international payments. This platform is a game-changer, especially for creators like me who are building global careers from Africa,” she shared.
Boma, a former Big Brother Naija housemate and global actor, brings a unique perspective shaped by his international lifestyle. His partnership with Platnova will spotlight how the app supports professionals who live, earn, and spend across continents.
A new chapter for Platnova’s growth strategy
With millions of Africans actively searching for better ways to receive USD, pay international tuition, swap currencies, or run global businesses, Platnova is meeting that demand head-on, and the influencer strategy is a powerful accelerator.
The new partnerships are designed to:
- Driving product education through influencer-led storytelling & educating audiences on Platnova’s unique features, including its USD virtual card, multi-currency wallets, and global tuition payments.
- Expanding user acquisition across Gen Z and millennial audiences by showcasing real-world use cases through lifestyle-focused, entertaining, and educational content.
- Building brand equity, increasing brand awareness, and platform visibility in Nigeria, Ghana, the U.S., the U.K., and other diaspora markets.
- Fueling lifestyle-focused campaigns & driving growth across core product lines like international bill payments, virtual cards, and global payouts.
By leveraging relatable voices, Platnova is bridging the gap between fintech innovation and everyday realities, from school payments in Canada to Netflix subscriptions, online shopping, and crypto usage.
A growth opportunity with cultural relevance
Africa’s digital economy is experiencing unprecedented growth, and platforms like Platnova are at the center of that evolution. By pairing advanced cross-border financial infrastructure with community-driven storytelling, Platnova is not only solving practical pain points but also inspiring a new generation of borderless Africans.
The influencer activation is also part of a broader growth strategy aimed at expansion across multiple markets from Nigeria and Ghana to the U.K., U.S., Canada, and UAE, all key remittance corridors and digital hubs where Platnova’s offerings are critically needed.
What’s next for Platnova
With its latest campaign already underway, users can expect a wave of compelling content, behind-the-scenes stories, educational breakdowns, and product-led storytelling from the newly signed influencers.
The platform has hinted at upcoming releases, including new lifestyle partnerships, local activations, and more creator-focused product features that make it even easier for Africans to live and work without borders.
As Platnova continues to shape the future of global finance for Africa, its influencer strategy marks a bold, creative, and community-driven path toward deeper impact.
About Platnova
Platnova is a global financial platform enabling Africans to receive USD, pay tuition abroad, spend via virtual cards, convert currencies, access lifestyle services, and move money seamlessly across 50+ supported countries. With a strong focus on financial inclusion, convenience, and user experience, Platnova is building the future of borderless living for Africa and beyond.
