Four Pulley Limited, popularly known as FPL Media, alongside its CEO, Mr. Lanre Ashaolu, emerged big winners at the prestigious Marketing Edge Awards 2025, held on Friday, September 26, at the Balmoral Event Hall, Sheraton Hotel, Ikeja.
The company clinched the EDGE Leadership Award in Innovative Out-of-Home (OOH), while Ashaolu himself was honoured with the EDGE Outstanding and Innovative OOH Advertising Personality of the Decade, underscoring both corporate and personal excellence in driving innovation within Nigeria’s outdoor advertising sector.
The Marketing Edge Awards, organized by Marketing Edge under the leadership of CEO John Ajayi, is one of Nigeria’s most respected platforms for recognising excellence and innovation across the marketing and advertising industry. These latest accolades highlight not only FPL Media’s impact in reshaping OOH advertising but also Ashaolu’s personal contributions as a thought leader and disruptor in the sector.
Over the years, Ashaolu has consistently been recognised for his vision and pioneering spirit. In 2023, he was named Outstanding OOH Personality of the Year by Marketing Edge, and in 2025, he also earned personal recognition as OOH Player of the Year at the Industry Awards. Under his leadership, FPL Media has deployed state-of-the-art spectacular boards across Nigeria’s major cities, Airports and highways, championing data integration, precision targeting, and real-time brand storytelling that have redefined the OOH landscape.
Reacting to the double recognition, Ashaolu said: “These awards are not just mine or the company’s—they belong to every member of the FPL Media team. Every innovation, every risk, every sleepless night reflects our shared ambition to reshape how brands live in public spaces. We will continue to push boundaries and pioneer the future of OOH advertising in Nigeria and beyond.”
In recent years, FPL Media itself has also built an impressive record of industry honours, including being named OOH Agency of the Year at the 2024 Marketing Edge Awards and OOH Company of the Year at the 2025 Industry Awards Nigeria. With its growing footprint across Lagos, Abuja, Port Harcourt, and other major cities, the company continues to establish itself as a force in outdoor media.
With these latest awards, both FPL Media and its CEO, Lanre Ashaolu, have further cemented their positions as innovative leaders shaping the future of outdoor advertising in Nigeria and across Africa.
