Kedrus.io founder, Justin Tochukwu, unveils groundbreaking book empowering non-tech founders to build startups without losing control of their digital assets

In a tech ecosystem where countless founders lose their startups not because of funding challenges alone, but because they unknowingly forfeited ownership of their digital assets, product strategist and digital transformation leader Justin Tochukwu launches a revolutionary new guide, Full Control: How Non-Tech Founders Can Build Startups Without Losing Ownership of Their Digital Assets.

With a foreword by Babatunde Akin-Moses, CEO and Co-Founder of Sycamore, and an expert review by Dr. Ebi Ofery, CEO and Co-Founder of GeroCare both accomplished non-tech founders who have built and scaled technology-enabled companies. This book is validated by leaders who have faced the exact risks it addresses. It delivers strategic clarity, real-world operating insight, and practical, founder-first frameworks grounded in lived experience.

A mission born from a decade of watching founders lose everything

Justin Tochukwu, Founder and Head of Products at Kedrus.io, has spent over ten years building tech products for non-technical founders across Africa and emerging markets. Over those years, he witnessed a repeating tragedy:

Founders who built brilliant products but didn’t own their domain names
Startups locked out of their source code repositories
Founders unable to scale because their servers, cloud accounts, and APIs were controlled by third-party developers
Brands unable to pivot because they didn’t own their design files, content, or IP

In Justin’s words:

“I’ve seen founders lose their products not because the idea was bad but because they didn’t know what to own.”

That painful pattern gave birth to Full Control, the definitive guide to preventing these losses before they happen.

A book rooted in deep experience and proven impact

Justin’s expertise is backed by an impressive body of work:

Was in the elite team of brand strategist who rebranded NairaBet, Nigeria’s first sports betting company with over ( 1M+ users)
Product leader behind GeroCare’s redesigned user experience, helping reduce churn in one of Nigeria’s most important health-tech solutions
Built the B2C and B2B phases of VitalSwap, a scalable fintech platform
Led the nationwide digital transformation of Scripture Union Nigeria, building Android and iOS apps for 6M+ members
Creator of KedrusTV, a Christian streaming platform serving 8,000+ users
Launched Kedrus.io, helping non-tech founders build tech products with ownership and control
Graduate of Computer Science, Cisco Certified Network Associate, and certified in Cloud Computing since 2012
Completed Digital Transformation at Darden Business School in conjunction with Boston Consulting Group × University of Virginia
Completed Brand Management at London Business School
MBA in view from Regenesys Business School, South Africa
Fellow, Institute of Management Consultants (FIMC)
Certified Management Consultant (CMC)
Member, International Institute of Business Analysis (IIBA)

These experiences formed the backbone of Full Control, a book designed specifically for African and emerging-market founders who often lack access to technical clarity and trustworthy development partners.

Kedrus.io: Building Africa’s next wave of non-tech-led startups

Kedrus.io has become one of the most trusted execution partners for non-tech founders across Africa. The company specializes in:

Building full MVPs and scalable products
Helping founders own every digital asset from Day One
Structuring the technical foundation needed for funding and scale
Creating infrastructure that can survive developer turnover
Designing user-centric experiences that reduce churn and increase adoption

While other agencies focus on writing code, Kedrus.io focuses on protecting the founder.

Justin explains:
“We don’t just build your product, we make sure you own it. Every password. Every account. Every platform. Every line of code.”

This philosophy is reinforced throughout the book.

About the book: A lifeline for non-tech founders

Full Control walks founders step-by-step through:

Securing domains, hosting, cPanel, and cloud accounts
Setting up GitHub and GitLab repositories in their own name
Controlling APIs and third-party integrations
Managing analytics, data, CRMs, and email marketing tools
Protecting intellectual property, trademarks, and brand assets
Preparing for developer turnover and transitions
Securing passwords, access, and digital infrastructure
Ensuring that no developer, agency, or consultant can ever lock them out

It is the first book written specifically for non-tech founders in Africa and emerging markets, addressing real pain points often ignored in mainstream startup literature.

Why this book matters now

Africa is experiencing its fastest wave of digital innovation. More non-tech founders are building tech products than ever before.

Yet the majority are still vulnerable.

They don’t know what cloud accounts they should own
They don’t know how to regain access when a developer leaves
They don’t know how to protect their brand, intellectual property, or customer data
They don’t understand infrastructure enough to make informed decisions

Full Control solves these problems with simple language, practical steps, and relatable examples.

It empowers founders to build with confidence not confusion.

A call to all non-tech founders, innovators & executives

Whether you are: