Safaricom, Kenya’s largest telecom operator, is expanding M-PESA’s presence in retail investing after assets in its money market fund more than doubled.
Assets under management in Ziidi fund sold through M-PESA more than doubled to KES 18.7 billion ($145 million) in the year ended March 2026. Total wealth assets on the platform rose to KES 21 billion ($162 million), according to results released on Thursday.
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