Nearly 74% of the R504 million ($30.69 million) generated by South African artists on Spotify in 2025 came from listeners outside the country, making the rest of the world South African music’s biggest market on the streaming platform.
This was disclosed by Spotify at its new Rosebank office in Johannesburg, South Africa, on Wednesday.
The R504 million ($30.69 million) earned by South African artists is a 28% year-on-year increase, nearly double the earnings recorded in 2023.
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