With real-time tracking, flexible plans, and steady returns, the new platform modernizes a 60-year-old system while opening doors for investors and businesses.
Lagos, Nigeria
The Ijeawele Group has officially unveiled the Ijeawele Invest Mobile App, a revolutionary hire purchase platform designed to make asset ownership easier, more secure, and accessible to individuals and businesses. The launch marks a significant milestone in modern finance, bringing a decades-old system into the digital age with technology-driven transparency and flexibility.
Digitizing a Trusted System
Hire purchase has existed in Nigeria for over 60 years, allowing people to acquire goods while paying in installments. Yet, the system has often been plagued by inefficiencies: informal agreements, inconsistent payouts, and lack of accountability. The Ijeawele Invest App addresses these long-standing challenges by offering a digital-first solution where payments can be tracked in real time, contracts are transparent, and transactions are safeguarded through trusted banking partners such as Fidelity Bank, UBA, and Paystack.
“Our vision is simple: to democratize ownership and empower people,” said Prosper Orji, Co-Founder and CEO of Ijeawele Group. “Hire purchase has been around for decades, but it was overdue for reinvention. With Ijeawele Invest, we are delivering a platform that enables anyone, from small business owners to corporate organizations, to access assets seamlessly and grow with confidence.”
The Financial Advantage for Investors
Adding to this vision, the Group’s Co-founder and CFO, Mr Elvis Maduka, highlighted the financial security and long-term value the app provides to investors.
> “I believe the most important thing that people, investors, actually secure assets for is steady cash flow. That is precisely the essence of what we have created here. With our structured web and mobile apps, investors are able to fast-track the performance of their investments while gaining reliable, consistent cash flow,” the CFO explained.
“Another reason is inflation hedge. Since investors can lock in today’s prices of assets, they are able to benefit from the future value appreciation as well. These are some of the core benefits of this model, and why it stands out in today’s economic climate.”
By combining steady income with inflation protection, the app offers investors more than just returns; it provides peace of mind and long-term financial resilience.
Operational Assurance and Asset Safety
Mr. Obiye, Chief Operating Officer of Ijeawele Group, emphasized the company’s rigorous approach to risk management and driver engagement as a way of safeguarding both assets and investor interests.
> “We are very good, with our security partners, We don’t joke with that because we have both the drivers’ and investors’ interest at heart. For the drivers, it’s not just about bringing a guarantor; there are guarantors that we accept after thorough checks. Even today, we are onboarding and handing over bikes to new riders. Before they start, we train them and help change their mindset. Many drivers worry they cannot finish their payments, so we teach them methods to manage repayments and show them how achievable it is.
It’s important they know we care, because this is someone’s investment. The investor is not interested in the bike, bus, or vehicle itself – they want steady returns. So drivers must also put in the effort and the work. With our structure, training, and monitoring, both investors and drivers benefit in a way that is sustainable and fair.”
By combining strong partnerships, operational oversight, and driver education, Ijeawele ensures that investments remain secure while empowering drivers to succeed in meeting their obligations. This approach sets the company apart from traditional hire purchase models that often leave investors exposed and drivers unsupported.
Key Features of the App
Flexible installment payment plans tailored to different income levels.
Secure transactions backed by partnerships with major banks and fintech providers.
Real-time tracking and reporting of payments.
The Clique Feature, which opens up hire purchase participation with as little as ₦200,000, making it accessible to a wider range of investors.
Consistent, predictable payouts for investors, removing the uncertainties that often come with traditional offline arrangements.
Empowering Businesses and Households
The Ijeawele Invest App is not just for individuals. Entrepreneurs and businesses now have an easier path to acquire vehicles for logistics, ride-hailing, and delivery without the heavy burden of upfront payments. This is especially critical for SMEs that form the backbone of Nigeria’s economy.
Meanwhile, investors can diversify their portfolios without needing to own fleets or directly manage drivers. The platform acts as a trusted intermediary, ensuring that contracts are honored, payments are tracked, and risks are minimized.
*The Backbone of a Larger Ecosystem*
The mobile app also powers the broader Ijeawele ecosystem, which spans multiple industries:
Ijeawele Express (transportation marketplace)
Ijeawele Shop (e-commerce platform leveraging logistics)
Ijeawele Eat (food delivery service)
Each of these verticals depends on financed assets, making Ijeawele Invest the heartbeat of the group’s ambitious strategy. For instance, food delivery requires motorcycles, ride-hailing demands cars, and e-commerce thrives on efficient logistics. By digitizing hire purchase, Ijeawele ensures that the backbone of these services remains strong and scalable.
Meeting Today’s Economic Realities
The timing of this launch is no coincidence. Rising inflation, increasing costs of goods, and limited access to credit have put pressure on households and businesses across Nigeria. Consumers are seeking more flexible financial solutions, while digital adoption continues to accelerate in the financial sector.
By addressing these needs, the Ijeawele Invest App positions itself as more than a product; it is a timely solution to economic challenges. It empowers users to access goods and services without crippling financial strain, while giving investors an attractive channel for sustainable income.
Building on this milestone, the company is preparing to introduce the “Ijeawele Everything App”, a super app that will bring together ride-hailing, food delivery, e-commerce, and payments in one integrated platform. The goal is to provide users with a seamless digital experience, eliminating the need to juggle multiple apps.
For now, the Ijeawele Invest Mobile App is live and available for download on the Google playstore and IOS store. It opens the door for Nigerians and global investors alike to participate in a redefined hire purchase system that is transparent, inclusive, and built for the future.
With visionary leadership, strong financial backing, operational safeguards, and a mission to simplify everyday living, Ijeawele is not just launching an app. It is launching a movement to transform how people own, invest, and thrive in today’s economy.
