Energy stakeholders and partners gathered at the DYQUE Energy Business Summit on Wednesday, April 1, at the Four Points by Sheraton Hotel in Lagos, where the Transsion Group brand laid out its most ambitious roadmap yet for the Nigerian market: combining solar technology with financing infrastructure and an aggressive expansion plan.
Opening the summit, Fang Yu, the General Manager of DYQUE Energy Solution, set the tone with a global context. “We are doing our business in more than 20 countries, and we have more than we have employees for more than 30 countries,” he said.
In Nigeria, however, the approach remains deeply rooted in local collaboration. Yu emphasised that the company is constantly learning with the corporate sector while working with local natural teams to build what he described as a better future together.
Positioning DYQUE as a premium entity within the Transsion Group’s portfolio, Yu underscored the brand’s 20 years of operating in Nigeria, providing green energy solutions across all scales. The vision for 2026 is bold, with a target to support 500 commercial and residential customers in achieving a collective saving of 30 billion naira.
Christian Hu, Nigeria Director, then made a compelling economic case for the transition to solar energy.
Hu noted that diesel cost savings from switching to solar amount to roughly ₦74 million annually, meaning that in under three years, the avoided cost of diesel alone can cover the full investment in a solar system.
To address varying consumer needs, Hu introduced two new product lines: CUBE series, tailored for industrial use and large apartments over 200 square metres, and the Edge series, designed for smaller residential spaces between 50 and 100 square metres.
Christine Ade-Serrano, the Marketing Director, Nigeria, outlined the brand’s business-to-business (B2B) and consumer demographics, noting their presence across Lagos and the wider Nigerian territory.
“We now know who our target customers are. We know that they are B2B. They are across Nigeria, and we also know that they came across all social media platforms,” Ade-Serrano said.
To ensure DYQUE remains at the forefront of the consumer’s mind, DYQUE has earmarked a ₦500 million marketing budget for 2026, targeted at high-impact collaborations with key opinion leaders, influencers, and major media houses. Complementing this visibility is a rigorous approach to post-purchase support.
Emmanuel Olajide Kumuyi, the Service Manager, Nigeria, explained that the company treats its 24-hour problem-solving window as a core metric.
“We even use this as our KPI. You must be able to solve any problem within 24 hours. Once this problem is solved, we don’t stop there. After like a month, we will call the user to be able to offer his feelings [and] feedback about the services provided,” Kumuyi said.
Scalability remains a cornerstone of DYQUE’s long-term presence in the region. Samson Akeleju, the Sales Director, Nigeria, noted that for a brand to remain active for two decades signifies immense potential, detailing a sales structure involving mega dealers and super dealers, or EPCs, and outlined a geographical expansion plan.
“Whatever we do in Lagos, the same will be cascaded to Abuja, which we already have, Port Harcourt, [and] Ibadan. We [will] just keep moving until the whole of Nigeria is fully captured,” Akeleju said.
He revealed that the company has allocated roughly ₦300 million annually to support EPC operations driving that expansion.
The expansion is supported by strategic financial partnerships, as highlighted by Eyituoyo O. Arenyeka, Zenith Bank Branch Head, who pointed to the diverse banking solutions and funding opportunities available to business associates through their established strategic relationships.
“We have all kinds of solutions for you, and funding and opportunities available to the associates [and] business partners….We have strategic relationships with some people here,” Arenyeka said.
The summit also featured insights from the specialised financing sector, represented by Abiodun Oni, Chief Information Officer at FundCo Capital Managers Limited.
Oni clarified that his firm’s focus is exclusively on the solar space, reflecting a highly concentrated effort to back sustainable reliability.
“Our business is highly concentrated on looking for solutions in the solar space. If you’re looking for a full-on solution that will give sustainable reliability to your customers, you come to us, [and] we’ll be able to give you the financing to back it up,” Oni stated.
