A fashion retailer in Lagos, Nigeria, tracks her inventory with a notebook. The food vendor in Wuse Market, Abuja, sends payment details via WhatsApp voice note. The gadget seller in Ikeja relies on bank transfers and follows up on orders through DMs. The result is a gap between the tools that exist and the sellers who need them.
Oloja, a new product by Payxy, is a direct attempt to close this gap.
A store in under three minutes
Oloja is an all-in-one digital commerce platform that lets any seller, with no coding skills, no developer, and no setup fee, go from sign-up to first sale within a single session. The onboarding flow is deliberate: a seller creates an account, generates a payment link, builds their storefront, and lists their products, all before closing their browser.
Once live, merchants manage their business from a single dashboard that consolidates five tools: payment collection, a customisable digital storefront, customer experience management, business operations tools, and real-time business intelligence. Stores go live at www.oloja.africa
Built from the ground up, not retrofitted
Oloja is a product designed for Nigeria. It was built from scratch by Nigerians, for Nigerians and the rest of Africa, around how local sellers actually operate: their existing workflows, real constraints, and the specific commercial context of trading in Nigeria.
That means Oloja does not ask sellers to change how they work. It meets them where they already are, taking payments, managing relationships, tracking stock, and gives them better tools to do it.
The merchant layer
The fashion retailer in Yaba, who currently photographs her pieces and sends her account number via Instagram Stories, and has a customer base, lacks the infrastructure to convert that base into a functioning online store.
Oloja proposes that the barrier to building one should not be technical skill or startup capital. A seller decides to start. Three minutes later, they are selling.
For merchants and buyers using Oloja, they can expect a fully functional online store, live in under three minutes, with no coding skills, no developer, and no setup fee. Once onboarded, sellers get five core tools consolidated into a single dashboard: payment collection, a customisable digital storefront, customer experience management, business operations tools, and real-time business intelligence. The flow is deliberately frictionless: a seller signs up, generates a payment link, builds their storefront, lists products, and begins selling, all within one session.
Oloja is available at oloja.africa. To register, head over to app.payxy.africa/register.
