Startups, on their own, do not usually have the massive budget to hire PR big guns that will spin stories for them. But what they can do is to be exceptional with their press releases.
Orange and Airtel have collaborated to allow customers transfer money between Burkina Faso and Cote d’ Ivoire, a press release says
According to a press release by Rocket Internet, the German-based organisation, will launch a job portal, Ever Jobs, for fast growing economies (i.e. Africa and Asia).