Airtel recently announced a really interesting data bundle. They call it the Airtel WTF Bundle – Whatsapp, Twitter. Facebook (& BBM).
This bundle is specifically targeted at those who spend most, if not all, of their internet time on social networks. With as little as N100 a week or N200 a month, subscribers get supposedly unlimited access to Whatsapp, Twitter, Facebook and BBM, for the duration of the data plan. This bundles works on all mobile platforms.
It sounds like a real bargain, until you realise it’s not exactly an “unlimited” data plan. In their regular fashion, Airtel has opted to hide the details inside inconspicuous FAQs
That’s right. The N100 weekly plan has a fair usage data limit of 30MB, while the N200 monthly plan has a limit of 80 MB. My impression is that there is nothing fair about that. Would 80MB a month meet the data requirements of an average user? I don’t know, let’s do the math.
In my personal experience, refreshing your Twitter timeline on Android alone could use up as much as 500kb, if you haven’t refreshed it in a while, say like first thing in the morning. Let’s assume the average Twitter user does a big refresh of their timeline about 3 times a day. That amounts to about 45 MB a month already. And that’s excluding posting tweets and images. We haven’t even considered Facebook yet.
Airtel might as well have labelled this the WB bundle – Whatsapp & BBM bundle – because that’s all it appears to be useful for.