airtel-wtfb

 

Airtel recently announced a really interesting data bundle. They call it the Airtel WTF Bundle – Whatsapp, Twitter. Facebook (& BBM).

This bundle is specifically targeted at those who spend most, if not all, of their internet time on social networks. With as little as N100 a week or N200 a month, subscribers get supposedly unlimited  access to Whatsapp, Twitter, Facebook and BBM, for the duration of the data plan. This bundles works on all mobile platforms.

It sounds like a real bargain, until you realise it’s not exactly an “unlimited” data plan. In their regular fashion, Airtel has opted to hide the details inside inconspicuous FAQs

airtel-wtf-bundle-data-limit

That’s right. The N100 weekly plan has a fair usage data limit of 30MB, while the N200 monthly plan has a limit of 80 MB. My impression is that there is nothing fair about that. Would 80MB a month meet the data requirements of an average user? I don’t know, let’s do the math.

In my personal experience, refreshing your Twitter timeline on Android alone could use up as much as 500kb, if you haven’t refreshed it in a while, say like first thing in the morning. Let’s assume the average Twitter user does a big refresh of their timeline about 3 times a day. That amounts to about 45 MB a month already. And that’s excluding posting tweets and images. We haven’t even considered Facebook yet.

Airtel might as well have labelled this the WB bundle – Whatsapp & BBM bundle – because that’s all it appears to be useful for.

Muyiwa Matuluko Author

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